ASIMCO Establishes Product Portfolio to Underpin Market Leadership

In its target to position itself as a key player in the global automotive sector amidst escalating demand for world-class products, ASIMCO, one of the top names in brake products being distributed in the Middle East region by Al- Muqarram Auto Spare Parts Trading [A-MAP], has recently announced the reinforcement of its product portfolio.

The company, which unveiled its range of Fuel Pumps, Brake Fluids and shock absorbers this year, has seen encouraging growth in its operations across the globe, and a strong potential on offer for products on offer for products in the region and beyond.

ASIMCO brakes, which includes brake shoe and brake pads, registered as an international brand aiming at the global market and has been highly acknowledged for good quality reputation since it was founded in 2001. The debut of new products is intended to build on the brand’s market leadership.

In a statement, Asad Abbas Badami, – Managing Director at Al-Muqarram Auto Spare Parts, said that in line with customer demand, ASIMCO is rolling out the new products as it strives for excellence in its product range with a specific focus on development and constant improvement. “The vehicle fleet on the road overall is getting older, and people are generally hanging on to cars longer – this creates a vast segment of out-of-warranty vehicles requiring repairs and replacement parts and ASIMCO aims to capture this vital market segment. We at A-MAP are working closely with ASIMCO to build on its market leadership with iconic product range.”

ASIMCO Brake Fluid provides optimal viscosity for a consistent brake pressure response all throughout its service life. Moreover, it offers superior protection against vapor formation, as also corrosion protection and lubrication with high-grade additives.

Similarly, the brand’s fuel pumps offer a huge selection to address different customer needs while its shock absorbers, manufactured according to OE specifications, are produced in the largest shock absorber plant in Asia, providing premium quality products at highly competitive prices.

ASIMCO has set extremely high standards with its product portfolio and presence in different markets worldwide.