Just recently, Accella Polyurethane Systems has announced a huge investment strategy based on the Bullet Liner brand, a leading manufacturer of polyurethane spray-on coating for the transportation industry.
The brand employs state-of-the-art chemistry and seasoned ingenuity to deliver the highest level of scratch, color fastness, scuff, and puncture resistance for ATV, truck bed liners, jeep exteriors, tailgates, wheel wells, fenders, and other applications.
Also available for commercial truck and boat use, Bullet Liner’s spray-on liner forms a sealed finish that gives robust protection against even the most rugged abrasion and tough environmental conditions.
Accella purchased the Bullet Liner product line as part of the recent acquisition of Burtin Polymer Laboratories, who pioneered spray-on bed liners more than 23 years ago with the first best-in-class spray-on technology with distinctive color fast capability.
The U.S.-based company is investing further to advance this technology leadership; now a 4th generation coating system, and will include further coating innovation and branding collaborations. As a result, this doubles the number of installer’s nationwide as well as advanced demand and lead generation tools to reinforce the installer network.
In a statement, Accella performance materials president and CEO Andy Harris, said that the company is making targeted investments in a series of polyurethane markets where they are the best choice for the customers, and their recent decision to support the Bullet Liner brand is an example of that strategy. He also added that polyurea spray-on technology is the industry gold-standard for safeguarding truck beds and other heavy duty parts and Accella is a leader in polyurethane coating research, development and manufacturing
Harris noted that for this reason, they believe that Accella’s pioneering role in the advancement of custom-formulated polyurethane systems is the ‘perfect match’ to build on Bullet Liner’s existing heritage of spray and sealant innovation. “We’re thrilled to accelerate our investment in Bullet Liner brands and products.”
According to Accella Polyurethane Systems spray elastomers vice president H.D. “Scooter” DeLaune, truck, ATV, boat and jeep owners love their vehicles. He added that they take strong pride of ownership and consider investing only in the best aftermarket product solutions.
“Bullet Liner dealers know that their reputation is on the line when they recommend our bed liner solution. With one of the world’s leading polyurethane technology developers behind our spray-on offering, the marketplace can trust that they are getting only the best ROI, as well as the sleek aesthetics that have become the hallmark of the Bullet Liner brand.”
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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