A-MAP (Al Muqarram Auto Spare Parts Trading) used the 2019 edition of the Automechanika Dubai show to launch its latest range of European batteries, ASIMCO PLUS. Automechanika shows which are organized by Messe Frankfurt are held comprise 17 shows in 16 countries.
Automechanika is the world´s biggest B2B trade fair brand for the automotive aftermarket and service industry. The show in Dubai serves as one that visitors can use to discover product innovations and gain an understanding of the latest market trends. A-MAP is a Dubai based player in the automotive aftermarket and used the show to make the debut of its highly efficient maintenance range of ASIMCO PLUS batteries. These batteries are capable of providing unparalleled performance even in demanding climatic conditions.
The batteries are produced in Europe, in line with the highest quality standards and pass stringent quality tests to ensure hassle-free functioning. Most vehicles on the road today, are ISS (Idle Start Stop) enabled and use AGM batteries that offer significantly better performance when compared to conventional batteries. A-MAP plans to cater to this segment with their new brand, as ASIMCO PLUS batteries feature AGM Technology which is ideal for use in the modern vehicle with regenerative breaking and high energy demands.
The batteries sport a full frame optimized grid design that enhances the longevity of the battery life and the active material has been developed to withstand the tough usage conditions in the soaring heat that the Middle East is known for. The ASIMCO PLUS batteries are delivered ready to use and have CA 100 Technology which ramps up performance through its use of calcium alloys. The Heavy Duty range of batteries has a unique design that comprises a battery cover. Other features include a Labyrinth System, Safety Caps, Flame Arrestors and central degassing which makes batteries stronger, safer and more resistant to leaks and spills in demanding rough conditions.
A wide range of ASIMCO PLUS batteries are available to suit different types of vehicles and they are delivered filled and charged for a total maintenance free performance.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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