Pirelli, the world-leading tyre manufacturer and global symbol of Italian industrial excellence, has launched a nationwide tyre safety campaign to ensure drivers in the UAE have road-safe ty... Read more
“Our teams are on a recovery mode in this critical period, fully committed to spur profitable sales, driven by highly qualitative and competitive models. In parallel, our monthly CO2 committ... Read more
Trading Enterprises, the exclusive distributor of Volvo cars in the UAE, has announced that Volvo Cars has made an investment in blockchain technology firm Circulor through the Volvo Cars Te... Read more
Firestone, a subsidiary of Bridgestone, announced that it has partnered with Nile Projects & Trading Company to boost customer experiences when buying tyres in Egypt through the launch o... Read more
Chevrolet sits proudly at the head of the SUV family. The brand introduced the first-ever sports utility vehicle nearly a hundred years ago and, since then, it has only gotten bigger and bet... Read more
Jaguar Land Rover has now produced over 1.5 million Ingenium engines, as the UK manufacturer celebrates its leading facility adding a new, advanced powertrain offering. The Engine Manufactur... Read more
After four months, one digital presentation and seven successful appearances in some of Europe’s most beautiful cities, the Chiron Pur Sport1 finally arrived in Geneva – the place where its... Read more
Fully electric mobility celebrates its premiere in a BMW X model – the new BMW iX3 (fuel consumption combined in the NEDC test cycle: 0.0 l/100 km; electric power consumption combined: 17.8... Read more
The spark of electrification ignites Maserati’s future: with the new Ghibli Hybrid, the Trident Brand enters the world of electrification. The new Ghibli Hybrid represents one of the m... Read more
SoForm features excellent scratch resistance with haptic surface feel and improved durability com-pared to competitors. It also offers key benefits such as low gloss, low emissions, chemical... Read more
From Steering Wheels to Screens: How In-Car Technology Is Reshaping the Middle East’s Automotive Experience
FERRARI LUCE: REVEALING INTERIOR & INTERFACE DESIGN – AND THE NAME THAT LAUNCHES A NEW SEGMENT FOR FERRARI
Family-First Mobility: How Chery UAE is Enhancing Safety on UAE Roads
SUPERSPORTS DEBUTS IN DUBAI FOR ‘FULL SEND’ PREMIERE
Where the World Stops and the Drive Begins
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