“Our teams are on a recovery mode in this critical period, fully committed to spur profitable sales, driven by highly qualitative and competitive models. In parallel, our monthly CO2 committee ensures that we respect our ethical commitment towards European CO2 targets. We also continue to put our ability to serve client expectations with multi energy products and very innovative new offerings such as Citroën Ami. Acting this way, we more than ever feed our ambition to provide clean, safe and affordable mobility solutions to our customers.” says Carlos Tavares, Chairman of the Groupe PSA Managing Board.
The electrified strategy in motion
Groupe PSA is launching a 100% electric innovative mobility object, Citroën Ami – 100% electric, and has put to the market 131 new electrified models. All new models now come with either an all-electric or a plug-in hybrid powertrain and the Group is on the trajectory to be compliant with European 2020 CO2 target from Day 1.
This global strategy is in line with the Group’s roadmap to offer a 100% electrified range from 2025, of which 50% will be electrified by the end of 2021.
The Group strategy remains driven by B2C and B2B customers’ expectations and aims to offer a competitive line-up, with easy and state-of-the-art services for day-to-day life.
Middle East – Africa: High agility and resilience for a strong market share increase
Despite strong headwinds due to the global pandemic and regional markets declining by 26.4%, Groupe PSA’s overall sales remain ahead of 2019 and the regional market share increased by 46%.
GCC markets witnessed growth with the expansion of Peugeot in Saudi Arabia in March with plans for further growth in Qatar and Bahrain in Q3. Opel also saw expansion in the UAE at the beginning of Q2.
There were also strong breakthroughs in market share across the region, such as the GCC which grew +171% in June 2020 from May 2020. Turkey achieved a growth of +5%, Egypt +3.9%, and Morocco +0.8%. The agility and dynamics demonstrated during the second quarter, the most impacted by Covid crisis, allowed the region to accelerate this growth further, with a 9.1% market share during the past three months.
The production capacity of Kenitra plant, in Morocco, will be doubled to reach 200,000 vehicles as of September 2020.
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