With the world fair coming to an end last week, Nissan, the Official Automotive Partner of Expo 2020 Dubai, takes a look in the rearview mirror, reflecting on key milestones achieved throughout the world event. The six-month extravaganza, Expo 2020 Dubai, offered Nissan a platform to showcase its leadership to a global audience, as well as inspire, and engage with stakeholders from multiple industries to shift towards a greener, safer, and more connected future.
Nissan’s partnership with Expo 2020 Dubai served as a natural translation of its shared vision with the global fair to bring stakeholders together to foster growth opportunities, create value and make advanced mobility solutions accessible for all. Led by its Ambition 2030 plans, Nissan drew on its partnership with Expo 2020 Dubai to highlight its long-term strategy that places a strong focus on electrification and exciting vehicles that empower customer journeys and society.
Marking the start of its activities at Expo 2020 Dubai, Nissan launched its ‘Let’s Move’ campaign, which was developed especially for its partnership with the global event and was a call to action for audiences to join the brand on the journey towards a more sustainable future. The campaign demonstrated the alignment of the brand’s vision for the future of mobility with Expo’s theme of ‘Connecting Minds, Creating the Future’, and served as the ideal precursor to the first regional showcase of the eagerly anticipated Ariya, Nissan’s first all-electric crossover that provides a glimpse into the future of mobility.
Building on the enticing campaign, Nissan’s invitation to engage with stakeholders and accelerate the shift to a safer, smarter, more connected world, was further cemented by hosting its very own Nissan Leadership Series at Expo 2020 Dubai. Leading strategic discussions, the three-part Series brought global, regional, and local stakeholders together to discuss crucial topics including Hybrid Workforces and the Impacts on Companies, A Momentous Year for Electrification, and The Middle East: A Region of Opportunity, and saw the participation of industry experts from LinkedIn, Dubai Municipality and DHL amongst others.
Thierry Sabbagh, Managing Director at Nissan Middle East, said: “The past six months have been filled with a host of exciting events and activities at Expo 2020 Dubai that have allowed us to connect with stakeholders and customers across various touchpoints. From showcasing the future of mobility to celebrating our strong heritage in the Middle East, our partnership with Expo 2020 Dubai is a testament to our solid commitment to the region and we look forward to building on the relationships created in the past six months as we continue to innovate and build technologically advanced mobility systems that benefit local communities.”
Coinciding with the Year of Patrol, Expo 2020 Dubai was the world-stage of the breathtaking celebrations that marked the 70th anniversary of the legendary Nissan Patrol. Solidifying its SUV dominance and longstanding heritage across the Middle East, Nissan celebrated the first-ever SUV launch at the dazzling Al Wasl Plaza with the debut of the 2022 Nissan Patrol 70th Anniversary model and the regional premiere of the all-new Nissan Pathfinder 2022. Spotlighting the importance of the Middle East as a region of opportunity for Nissan, the event featured global representation by Ashwani Gupta, Chief Operating Officer at Nissan Motor Company, and took attendees on a visually compelling journey that commemorated the Patrol’s heritage in the region and across the globe.
As part of his visit to the UAE, Gupta alongside Nissan global executives conducted meetings with key UAE government officials and top-level stakeholders, highlighting the role of the private sector as a key partner in the country’s economic development, inspired by the leadership direction to foster strategic partnerships between public and private sectors.
Playing a vital role in the future of mobility, Nissan also participated in various speaker sessions hosted by Expo, including ‘Cities on the Move’, ‘Age of Disruption – How Tech Innovation is Shaping Our New Normal’, and ‘Driving Change: Women in the Automotive Industry’. As a key partner of Expo 2020 Dubai, Nissan also engaged in the first physical Expo Partners Meeting and the unique Sustainability Portal opening, reaffirming Expo 2020 Dubai’s vision with Nissan’s purpose of driving innovation that enriches people’s lives.
As the Official Automotive Partner of Expo 2020 Dubai, Nissan provided the world fair with over 600 vehicles, including the iconic Patrol and the tech-advanced Altima, showcasing the latest in technology and innovation. In addition to exclusive parking offered to customers, Nissan crafted unique experiences for customers on The Nissan NEXT website, including a digital activation that encourages participants to make a commitment towards a more sustainable future through designing their own Origami bloom, and the opportunity to get behind the wheel of the all-electric Ariya and experience the ultimate expression of Nissan Intelligent Mobility in a captivating virtual environment.
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