Bridgestone used the Paris Motor Show to launch a highly advanced predictive tire and vehicle maintenance solution that it will deploy across Europe. The company developed the concept as ‘Bridgestone Connect’ with the goal of making a connected car solution that will give drivers greater confidence and peace of mind. Bridgestone will use its Speedy retailer network to commercialize the solution for the first time as My Speedy. My Speedy can be used for monitoring vehicle health in real time so that motorists get any inkling of potential maintenance issues at an early stage and can thus avoid heavy tolls on their pocket, time and their safety while on the road.
As one of the top tire manufacturers in the world, Bridgestone has always focused on coming up with convenient and innovative solutions to help drivers solve the challenges they face on a daily basis. The company leveraged the current digital revolution to test the limits of what can be achieved using smartphone technology to come up with cutting-edge mobility solutions that can respond to driver’s needs. After pan-EU consumer research and with the help of digital tools, Bridgestone came up with My Speedy so that drivers can optimize their vehicle maintenance.
A solution with true predictive maintenance capabilities
Many motorists are unaware about the intricacies of what is happening under the hood of their car and this can lead to potentially unexpected and even fatal events. Using the latest solutions like My Speedy, they can now benefit from the latest in tire and vehicle maintenance solutions to keep safe, while also saving time and money.
My Speedy monitors all the key components of a vehicle like its tires, battery and brakes in real time using an embedded telematics dongle. It even has an enhanced algorithm that has the a unique predictive capability to anticipate issues before they happen.
In the event that any potential issues are detected, the My Speedy smartphone app sends predictive alerts to the driver’s smartphone thus giving them extra confidence. It also suggests the best course of action that can be taken in order to fix the problem. Through the My Speedy app, motorists can also book their in-store appointments, and those wanting to learn basic vehicle maintenance skills will find the app very useful as it has many educational DIY tips and tricks.
The world-leader in understanding and solving driver needs
My Speedy is billed as the only aftermarket solution that is currently available with true predictive tire and vehicle maintenance capabilities. While the basic solution will be free, some of the more advanced features will be available for a fee. Bridgestone will first deploy My Speedy in France under the ‘My Speedy’ brand across 20 Speedy stores from September 2018, it is rolled out gradually to the full Speedy network of about 500 stores. The concept was initially developed as ‘Bridgestone Connect’ and will be further expanded across Europe and beyond the Speedy network in the future.
Commenting on the solution, Paolo Ferrari, CEO and President Bridgestone EMEA, said that Bridgestone a leader in understanding and solving driver needs thanks to decades of experience, a fast expanding retail network and the industry’s biggest investments in R&D. He said that My Speedy is Bridgestone solution to make vehicle transparency accessible to everyone. Ferrari expects predictive maintenance to play a key role in the future of mobility, and considers the release of My Speedy as a significant moment in Bridgestone’s journey.
Check out the App Store or Android Market to download the My Speedy app.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
Your email address will not be published. Required fields are marked *
© 2017 Morjan Media LLC. All Rights Reserved.