There are many reasons why today’s passenger vehicles offer significantly
better steering and handling performance as compared to older models. Among these
reasons are the use of highly advanced steering and suspension components engineered to
dramatically improve steering feel and responsiveness. And whenit’s time to replace any of
these parts, the choice between one brand and another can make ahuge difference in vehicle
performance, reliability, safety and owner satisfaction.
, a premier global brand of steering and suspension parts, has built its reputation over
the past 101 years by developing products that offer distinct advantages over competing
designs. From intensive research into the unique operating demands of each new generation of
vehicles, to the use of best-in-class materials and designs, to world-class manufacturing and
quality control, MOOG stands apart in its commitment to “go the extra mile” for automotive
repair professionals and their customers.
“To the untrained eye, one brand’s steering or suspension part might look very similar to the
part from a competing supplier. But when one of those products has arrived in a MOOG box, the
workshop owner and technician can be confident it will help them perform a superior repair,”
said Davor Horvat, business line leader, steering and suspension, EMEA. “The ultimate benefit
of choosing MOOG is that you have the peace of mind that comes with installing better
performing, longer lasting parts on your customers’ vehicles.”
This important benefit is the result of an array of innovative steering and suspension
technologies combined with next-generation manufacturing and quality assurance processes.
Many MOOG components for the European market are assembled and validated exclusively in
the brand’s state-of-the-art manufacturing facility in Barcelona, Spain. Dedicated, in-house
assembly and quality control help ensure that each part will provide exceptional performance in
even the most demanding operating environments.
Product design is equally important. The latest of hundreds of MOOG innovations is Hybrid
Core Technology, which utilizes carbon fiber reinforcement to significantly increase bearing
durability in control arms, ball joints, tie rod ends and axial rods. In addition, this exciting new
design features ball studs that have been treated through an induction hardening process that
provides a fivefold increase in surface hardness and which can double stud strength. As an
additional benefit, Hybrid Core Technology helps minimize the gradual increase in radial
deflection, or “play,” over the part’s service life, thereby extending the precise steering feel and
controlled suspension movement preferred by many vehicle owners.
“Hybrid Core Technology represents another important milestone in MOOG history and a new
benchmark in product performance and durability within the automotive service industry,” said
Horvat. “MOOG has earned the trust of customers around the world through a relentless focus
on innovation, quality and performance, and we are building on this heritage with every part that
comes in a MOOG box.”
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