There are many reasons why today’s passenger vehicles offer significantly better steering and handling performance as compared to older models. Among these reasons are the use of highly advanced steering and suspension components engineered to dramatically improve steering feel and responsiveness. And whenit’s time to replace any of these parts, the choice between one brand and another can make ahuge difference in vehicle performance, reliability, safety and owner satisfaction. MOOG® , a premier global brand of steering and suspension parts, has built its reputation over the past 101 years by developing products that offer distinct advantages over competing designs. From intensive research into the unique operating demands of each new generation of vehicles, to the use of best-in-class materials and designs, to world-class manufacturing and quality control, MOOG stands apart in its commitment to “go the extra mile” for automotive repair professionals and their customers. “To the untrained eye, one brand’s steering or suspension part might look very similar to the part from a competing supplier. But when one of those products has arrived in a MOOG box, the workshop owner and technician can be confident it will help them perform a superior repair,” said Davor Horvat, business line leader, steering and suspension, EMEA. “The ultimate benefit of choosing MOOG is that you have the peace of mind that comes with installing better performing, longer lasting parts on your customers’ vehicles.” This important benefit is the result of an array of innovative steering and suspension technologies combined with next-generation manufacturing and quality assurance processes. Many MOOG components for the European market are assembled and validated exclusively in the brand’s state-of-the-art manufacturing facility in Barcelona, Spain. Dedicated, in-house assembly and quality control help ensure that each part will provide exceptional performance in even the most demanding operating environments. Product design is equally important. The latest of hundreds of MOOG innovations is Hybrid Core Technology, which utilizes carbon fiber reinforcement to significantly increase bearing durability in control arms, ball joints, tie rod ends and axial rods. In addition, this exciting new design features ball studs that have been treated through an induction hardening process that provides a fivefold increase in surface hardness and which can double stud strength. As an additional benefit, Hybrid Core Technology helps minimize the gradual increase in radial deflection, or “play,” over the part’s service life, thereby extending the precise steering feel and controlled suspension movement preferred by many vehicle owners. “Hybrid Core Technology represents another important milestone in MOOG history and a new benchmark in product performance and durability within the automotive service industry,” said Horvat. “MOOG has earned the trust of customers around the world through a relentless focus on innovation, quality and performance, and we are building on this heritage with every part that comes in a MOOG box.”
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