The sleek, dramatic and striking elegance of Lincoln’s Monochromatic Package, which debuted on the flagship Lincoln Navigator SUV, now expands to more of the brand’s growing SUV lineup, made available on MY2021 Nautilus and Aviator.
As monochromatic colour schemes gain traction in a variety of fields including fashion and home décor, Lincoln SUVs are continuing to drive momentum for the brand. In the second quarter of this year, Lincoln SUV retail share continued to make big gains for the brand with an estimated 1.5 per cent retail share lift to more than seven per cent share of the premium US SUV segment.
Sales across the Middle East in June alone were up 36 per cent over the same time last year; the impressive numbers buoyed by the Aviator large premium SUV registering its best month on record, while the recently-launched Corsair’s popularity continues to gain traction.
The Monochromatic Package – in Pristine White, Ceramic Pearl, Infinite Black and now Asher Gray – offers clients another way to personalise their Lincoln vehicle. The exterior package features the signature Lincoln grille and name badge in the monochromatic hue along with unique 20-inch and 22-inch black wheel designs. Depending on vehicle, additional elements include body-coloured side mirrors, lower cladding and wheel lip mouldings.
“The monochromatic palette is clean, uncluttered and emphasises the beautiful lines of our Lincoln SUVs,” says Earl Lucas, Lincoln chief exterior designer. “From the Nautilus, Aviator to Navigator, this option not only enables us to keep our lineup fresh, but also gives our clients a unique option to personalise their Lincoln SUV.”
The Monochromatic Package is available in the following colours across the Lincoln SUV lineup:
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