Ligue de Football Professionel (LFP), the body which governs the French soccer championships, has officially presented the new identity of the Ligue 2 season for 2020/21. BKT is ready to take the field, and the company has given its name to the cadet championship which as from July 1, 2020 will be called Ligue 2 BKT. The title sponsorship agreement runs through to June 2024.
Among the innovations for the next season is the Ligue 2 BKT logo which has been redesigned. The three circles which make up the Ligue 2 trophy have been merged into a single element, divided into two parts to create a dynamic effect and to mirror the concept of rivalry among the clubs. The inner circle recalls the center of the soccer pitch, but also the LFP logo. Everything has been studied in detail to give the great possible exposure to the BKT brand and support it in its goal of winning name recognition among the French public.
The new identity will be widely seen: from TV adverts to the players’ shirts, up to match tickets. It is an image revolution for Ligue 2 BKT with more modern graphic features linked to world of its partners. These changes promise to maximize the impact, both in transmitting the historic values of the championship and those sporting values which unite it very closely with BKT.
“We are manufacturers of specialist tires for off-highway vehicles, but we are also great lovers of sport and above all: we really love a challenge,” admits Lucia Salmaso, CEO of BKT Europe. “We are the first manufacturer of B2B tires to invest in sport at these levels, we always think ‘out of the box’, we are competitive, strategic and focused. You tell me if these aren’t the very qualities of a sportsperson. As if that wasn’t enough, we are proud to provide our concrete support now more than ever to French soccer. These emerging talents deserve our full support.”
BKT is also and above all thinking of the fans of Ligue 2 BKT, many of whom are farmers and users of BKT tires. For them there is a rich program of projects and initiatives in which they are the center of attention and can enjoy prizes, gadgets and above all emotions, thanks to the unique experiences organized by BKT.
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