Stellantis Middle East celebrated a night of outstanding creative excellence this week, winning Silver in Film Craft at the Dubai Lynx Awards for its Jeep® Wrangler Rubicon 392 ‘Rewild Yourself’ film, and went on to score two shortlists in the same category in MENA region.
The snappy and evocative film positions the Jeep® Wrangler Rubicon 392 as the true catalyst of liberation for people yearning to escape from the increasingly mundane pressures of life and breathe again – to become that kid again and reconnect with the wild, happy and fearless spirit that is innate to humanity.
Commenting on the win, Cristina Guida La Licata, Head of Marketing Communications for Jeep at Stellantis Middle East, said: “We are absolutely thrilled with the Silver award in Film Craft for the ‘Rewild Yourself’ film at the Dubai Lynx International Festival of Creativity 2022. This is a true recognition of the creative benchmark set by the team at Stellantis and its creative communication partners, as well as a testament to Jeep as an enabler of life’s extraordinary adventures for more than 80 years.”
“It’s a universal truth that as we grow up, we lose that sense of childlike wonder for the world around us. In ‘Rewild Yourself’, we see flashes of the protagonist’s innocent past juxtaposed with the struggles of today, until he puts his foot down to roam free in the powerful Wrangler Rubicon 392. We wanted to capture that feeling of breaking free through an invitation to Rewild Yourself – we wanted everyone to see themselves in this film. I am incredibly proud of what the team has accomplished in this short film that delivers a memorable knockout punch,” she added.
Narrated through the eyes of a young man who is confronted by life’s obligations, the film connects with the target audience in the MENA region on a deeper and visceral level to convey the sense of freedom and adventure that awaits with the new Wrangler Rubicon 392.
While appealing to the cultural identity of the region’s youth, the film creates a universal portrait of man’s struggle against the shackles of life, gradually becoming suffocated with the obligations and responsibilities of circumstance, culture and family. Flashbacks from childhood and visual metaphors of deep, unfulfilled desires are all woven together to create a visceral punch for the viewer, also identifying with their need to break free after more than a year predominantly spent confined indoors.
The subtly rendered film aligns closely with the Jeep brand promise of living life to the fullest through a portfolio of vehicles that provide owners with the sense of security to handle any journey with confidence.
‘Rewild Yourself’ was announced as a Silver winner in the Film Craft category during a glittering Dubai Lynx Awards Ceremony on March 16 – the first live Awards ceremony since 2019.
The Dubai Lynx Awards honour and celebrate the best creative works in MENA, recognising the foremost talent in the region’s creative communications and advertising industry. The work is adjudicated by international juries during the Dubai Lynx International Festival of Creativity, and the winners are announced at the Awards ceremony.
The 2022 Jeep® Wrangler Rubicon 392 boasts the same legendary off-road capabilities of its iconic earlier avatars, boosted by a 6.4L HEMI V8 engine that can deliver a thumping 470 horsepower and 470 lb-ft of torque to make it the most powerful Jeep of its kind ever produced.
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