Headlights are hardly the first thing on the minds of car owners. In fact, they’re only really a consideration after they’ve burnt out. But when you consider that an estimated 1.3 million people are killed on the world’s roads each year,* could we all be doing more to change this dangerous behavior?
That’s exactly what OSRAM are aiming to achieve with their new campaign:
If it’s not bright. It‘s not right.
Anyone who works in automotive repairs will probably have at least a dozen stories about customers who insisted on the cheap quick-fix instead of spending a few extra bucks to do a proper job. Convincing customers that broken headlights could be a safety risk is no easy task, but OSRAM’s three “facts of light” can help educate motorists and build trust within the industry.
Standard halogen headlights will typically lose 30% of their brightness after 500 hours of use. As a result, the distance you can see at night decreases and the clarity of the world around you gets dimmer. This is not only dangerous, it can also lead to a penalty if a headlamp fails while driving. It’s extremely important that your customers get their lights checked regularly and change them proactively when they become too dim. OSRAM recommends replacing lamps every 2-3 years.
Replacing just one failed lamp can result in an unbalanced or unpredictable headlight beam that can cause serious hazards for the driver and those on the road around them. And because both lights are subject to the same stresses, if one goes, you can be sure that the other isn’t far behind. Changing both headlamps not only improves visibility, it saves everyone time and increases sales on parts.
With many advanced lighting solutions available, even for older models, changing a car’s headlights is an opportunity to take advantage of OSRAM’s vast array of innovative car lighting technology. Fitting a higher performance OSRAM lamp such as LED, Xenon or Halogen lights can provide brighter intensity with lower energy consumption, while giving your vehicle a more modern look.
More than just a bright idea
Surveys indicate that the majority of motorists rely strongly on the advice of workshops when selecting new parts. Taking the time to explain the importance of quality lighting is good for motorists and good for business. It helps build trust by demonstrating expertise, while also showing genuine concern for customer safety. Replacing lights regularly and in pairs means that customers are better equipped on the roads while boosting sales for retailers. If ever there was a win-win situation, this is it.
OSRAM believes that the automotive repair industry not only has the power to change motorists’ behavior, but a responsibility to do so. Don’t wait for customers to ask, let them know that if it’s not bright, it’s not right.
Click here to find out more about the broad range of innovative lighting solutions offered by OSRAM.
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