GMC to Bring a Brand-New Nameplate to the Regional Line-Up

Delivering on its promise to bring the most premium, most capable trucks to the Middle East, GMC announced that the rugged and refined GMC Canyon pick-up truck will join the regional line-up for the first time.

An all-new nameplate for the Middle East, the Canyon will launch exclusively in the AT4X trim. The GMC Canyon will have its global reveal moment this summer, with regional availability and further details to follow.

Claiming its territory, the AT4 trim is already available across the full Middle East GMC SUV and pick-up truck line-up. The newly introduced AT4X marks a new peak of premium off-road performance underpinned with serious capability and uncompromising refinement. The AT4X trim on the Canyon takes GMC’s mid-size truck to the next level with the teaser previewing the Canyon AT4X’s badging, rocker protectors and 17-inch beadlock-capable wheels.

“GMC prides itself on building vehicles that capture the spirt of adventure, packaged in premium comfort. This is epitomized in the GMC Canyon. Available exclusively in the all-new AT4X trim, we are taking no-compromise off-roading to the next level, blazing a trail in premium experience paired with incredible capability. With the introduction of this all-new nameplate and new trim, we are able to offer more options to GMC truck loyalists, with no compromise on our brand promise of building the most premium, most capable trucks.” said Sharon Nishi, Chief Marketing Officer, GM Africa & Middle East.

GMC Canyon: Always Ready for Adventure

Canyon may be a brand-new nameplate for the Middle East, but its reputation precedes it. The GMC Canyon is built for adventure, taking you wherever you want to go in style and comfort. Engineered to traverse any terrain, GMC Canyon packs a performance punch that will see you sailing across wadi beds and sand dunes with ease, soaking up bumps for a satisfyingly smooth drive.

The GMC Canyon is the latest addition to the GMC line-up of premium and capable vehicles in the Middle East, which consists of the compact SUV Terrain, the crossover Acadia, the full-size SUV Yukon, the full-size truck Sierra and the revolutionary GMC HUMMVER EV. A line-up that delivers GMC’s signature combination of intuitive technologies and premium execution, while ensuring a diverse portfolio that caters to every customer in this region.

Initial availability of the GMC Canyon AT4X in the Middle East will be announced following the global reveal.