the German Brand Institute
announced the winners of this year’s German Brand Award during a
virtual award show streaming. Vitesco Technologies, a leading
international provider of modern powertrain technologies and solutions
for electric mobility, is a “Winner” in the category “Excellence in Brand
Strategy and Creation – Brand Design – Corporate Brand” and also
received a “Special Mention” in the category “Excellence in Brand
Strategy and Creation – Brand Communication – Web & Mobile”.
Vitesco Technologies developed its corporate design in cooperation
with the Hamburg-based agency “loved” (thjink group) and has alredy
received multiple awards for it: the German Design Award 2021, the Red
Dot Design Award 2020 and the Automotive Brand Contest 2020. “We
are very proud about the fact that our design efforts have now also been
recognized by the German Brand Award 2021, affirming that the
consistent direction of our strategy is successful”, says Dr. Anne-Kathrin
Bräu, Senior Vice President Communications at Vitesco Technologies.
Following the planned spin off from Continental in September 2021 and
the resulting stock exchange listing, Vitesco Technologies will be an
independent company with around 40.000 employees and about 50
locations worldwide.
The former powertrain division of Continental has already been
established under its own name with a new brand and company values
in October 2019. The corporate design in its analogue and digital form is
influenced by the company’s sustainability-based strategy and the
company values: Passionate, Partnering, Pioneering. The brand
presentation reflects the young company’s identity as an appealing
employer, responsible global player and driver of technical
transformation.
