On January 23, 2020, Gargash Enterprises (Gargash) and Mercedes-Benz formally opened the first state-of-the-art service and bodyshop facility in the region in Al Quoz, Dubai. The inauguration ceremony was attended by eminent dignitaries like Samir Gargash, Chairman of Gargash Group; Matthias Luehrs, Head of Region Overseas Mercedes-Benz Cars, and Thomas Klein, President & CEO of Mercedes-Benz Cars Middle East.
The facility is based on the latest Mercedes-Benz customer experience concept and is meant to significantly enhance the speed and level of quality of customer experience. The opening of the new facility marks a major milestone in the transition from conventional workshops to the future of automotive customer service.
The customer service center has 75 parallel work-bays and is staffed by a dedicated service team of 113 factory-certified experts who have specialized in Mercedes-Benz, AMG, and Maybach vehicles. Customers will definitely benefit from the speed and quality of service that the new center will provide. Digital innovations at the new facility include optical recognition and tracking of number plates through the service process for achieving a new level of personalization and transparency.
Other notable features of the new facility include meeting spaces, the choice of semi-private and private consulting areas, and the opportunity to explore and enjoy the Mercedes-Benz lifestyle accessories boutique and coffee shop.
The service center is centrally located in Al Quoz and is easily identifiable by its illuminated revolving Silver Star. There are over 500 parking bays to provide easy and hassle-free access.
Commenting on the new center, Matthias Luehrs, Head of Region Overseas Mercedes-Benz Cars said that the new Mercedes-Benz Service Centre in Al Quoz marked another milestone in the long-lasting partnership between Gargash Enterprises and Mercedes-Benz. He added that with its innovative and future-oriented facilities, it offered the brand’s esteemed customers an outstanding service experience.
“The future of customer excellence is officially here. The first-of-its-kind service centre allows us to address radical changes which have emerged from the digital revolution and meet the evolving needs and expectations of our customers,” said Ivo Kapitzki, General Manager Mercedes-Benz Passenger Cars, Gargash.
Another main consideration when building the facility was sustainability and efforts have been made to make the facility as environmentally friendly as possible with the incorporation of features like solar panels, filtered drinking water, and elimination of plastics. The advanced solar panel array can produce almost a Megawatt of energy, making the facility self-sufficient in terms of energy. There is even surplus energy to feed power back into Dubai’s electricity grid.
The inauguration of the new service center is part of a broader strategy for Gargash. Other elements of the strategy includes investments in digital transformation, operational efficiency, and customer excellence. Another recent investment was the establishment of the Vehicle Preparation Centre operating in Jebel Ali, a strategically located 35,775 square meter facility where up to 2,000 vehicles can be safely stored and processed.
“This investment reaffirms the values and commitment of Gargash to elevate customer experiences and serve the people and the community with advanced and sustainable solutions,” said Samir Gargash, Chairman of Gargash Group.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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