A love that lasts forever: Mercedes-Benz G-Class STRONGER THAN DIAMONDS Edition celebrates everlasting love on Valentine’s Day in a global campaign

Campaign concept

• On Valentine’s Day, the brand launches a global campaign with the G-Class STRONGER THAN DIAMONDS EDITION marking a very special token of love limited to just 300 units.
• An exclusive variant of the Mercedes-Benz G500 (WLTP: fuel consumption combined 15.6-14.7 l/100km, CO₂ emissions combined 355 – 334 g/km)[1] as never seen before.
• Paired with its time-honoured characteristics of unmistakable design, resilience and unparalleled endurance, the G-Class demonstrates it is also a brand of true love.
• The G-Class STRONGER THAN DIAMONDS Edition is a distinctive brand ambassador that embodies eternal beauty further enhanced by precious diamonds.
• The campaign “A love that lasts forever. Stronger than diamonds” on the Mercedes-Benz social media channels accompanies the market launch of the G-Class special edition and its handover to customers.
• The campaign film shows what makes the exclusive G-Class a highly desirable Valentine’s gift.

The G-Class STRONGER THAN DIAMONDS Edition

• MANUFAKTUR paint colour rosewood grey magno developed exclusively for special edition.
• 25-carat diamond set into all four stainless steel door locking pins, while exterior handles feature embossed diamond logo.
• Even the vehicle key has a unique design with a genuine silver badge on the reverse bearing the name of the special edition and the diamond insignia.
• The interior equipment includes a MANUFAKTUR all-leather package in black nappa leather with contrasting stitching in rose.
• The floor in the interior is equipped with MANUFAKTUR deep-pile floor mats.
• Grab handle on the passenger side and illuminated entry sills in stainless steel with finely crafted STRONGER THAN DIAMONDS badge.
• Black indoor car cover in an exclusive STRONGER THAN DIAMONDS design.
• Customers receive a certificate from the Responsible Jewellery Council (RJC) assuring that the diamonds originate from ethically, socially and ecologically responsible sources.
• Net list price in Germany: 175,000 euros.²

Campaign details and media mix

• “A love that lasts forever. Stronger than diamonds” is a 360-degree campaign running on the Mercedes-Benz social media channels.
• As part of the visual campaign, the G-Class STRONGER THAN DIAMONDS Edition is on display in Studio Odeonsplatz by Mercedes-Benz in Munich from February 14 until March 2, 2024.

Timescale

• Starting February 14, 2024

Credits

• Idea, concept and implementation: teamx
• Production: Services United Sina Linke
• Post-production: SK Difference
• Music: Tracks and Fields – synchro license “Fever” (Charlie McClean)