Western Motors, which is authorized distributor of Jeep in Abu Dhabi and is a member of the renowned ALFAHIM Group, has announced that it has finalized a Memorandum of Understanding (MOU) with Emirates Driving Company (EDC). The two companies plan to work together promote safe off-road driving, and encourage Jeep owners to go offroad in the UAE to use their 4×4’s to the maximum possible extent.
The partnership aligns with well with the desire of both companies to promote vehicle and passenger safety. Senior executives from both companies were present at the signing ceremony including Khaled Al Mansouri, Chief Executive Officer (CEO) of EDC, and Monzer Al Rifai, General Manager of Western Motors. The agreement signed by Fadhel Al Mehairbi, Finance Director on behalf of EDC and Mohammad Mahmoud, Sales Manager representing Western Motors at the headquarters of EDC in Mussafah. The initiative will target the beginning of the off-roading season and part of the partnership, the recently developed ‘Desert Driving’ training course will be offered free of cost to new Jeep customers who buy 2019 Wranglers from Western Motors. The course will be conducted in exclusive Jeep batches and will provide motorists with in-depth training on each feature of the vehicle. Thus, owners will be able to get optimal satisfaction from the capabilities of their new vehicles.
The course is designed to help new Jeep customers get acquainted with the thrill-seeking culture of Western Motors and will be helmed by EDC instructors, who will carry out the training on a Jeep Wrangler in Al Wathba, Baniyas. The course comprises several modules, including: basic mechanical knowledge of a modern Jeep Wrangler, topography of the desert, proven techniques to stay safe, off-road challenges and how to tackle them effectively. Customers who successfully complete the course will earn an off-road certificate from EDC.
Speaking at the signing ceremony, Khaled Al Mansouri, CEO of EDC said that through this strategic partnership, EDC hoped to contribute to the overall safety of everyone who is interested indune bashing in the desert. He said that EDC’s aim was to ensure that car owners are fully aware with regard to safety procedures, and educated about any drivers and passengers need to take in addition to being mindful of the environment.
Speaking on behalf of Western Motors, Monzer Al Rifai, General Manager of Western Motors, stated: “We are delighted to be partners with EDC and look forward to working together in the coming months as we strive to achieve our shared ambitions. Showcasing our mutual values of promoting socially responsible activities, our agreement with EDC is instrumental in the promotion of safe off-road driving, while endorsing new talents to emerge in Abu Dhabi.”
Mohammad Mahmoud, Sales Manager of Western Motors concluded by saying that as an adventure-driven brand, Western Motors was a keen supporter of sports-oriented community activities. Jeep Wranglers are equipped with unique features that present off-road enthusiasts with a great opportunity to challenge themselves in the sand dunes and utilize their 4x4s to their full potential.
Western Motors was established in 1976 under ALFAHIM Group and is the authorized distributor in Abu Dhabi for Fait Chrysler Automobiles’ (FCA) Jeep, Mopar and Fiat. Emphasizing their customer-focused strategy, the company owns two state-of-the-art automotive facilities in the UAE capital, equipped with the latest innovative technology and managed by FCA certified experts. Located at the heart of Abu Dhabi, the Airport Road branch features a world-class showroom and express service centre, while the highly advanced after-sales services centre is situated in Mussafah.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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