A recent survey conducted by the Arab Advisors Group revealed that there is greater awareness about electric cars in the UAE than about autonomous and connected cars. The Arab Advisors Group had released the report titled “Electric, Connected and Autonomous cars Survey in the UAE” in September 2018. The survey revealed that the awareness of electric cars is higher than the awareness of autonomous and connected cars in the UAE, with over 57 percent of the total respondents being aware of electric cars in the UAE.
The Arab Advisors Group has a team of analysts that has already produced over 4,950 reports on the Arab World’s communications, media and financial markets. The survey was conducted with the goal of helping automotive companies and dealers to determine the factors which influenced respondents to buy electric and connected cars, and to identify the barriers that held them back from purchasing such cars.
The survey which comprised comprehensive Computer Assisted Telephone Interviews (CATI) targeted consumers who had driving licenses and were above 18 years of age. It probed their awareness and satisfaction regarding technologies, services, features, performance, and the cost of electric and connected cars. The report which has 86 pages is available for purchase from Arab Advisors Group.
The respondents were randomly called through randomly generated numbers and 502 respondents of the survey passed rigorous quality control checks. The survey yielded a confidence level of 99 percent with a margin of error of less than 6%.
Commenting on the results of the survey Hakam Kanafani, Chairman at Arab Advisors Group expressed his belief that electric, connected and autonomous cars are here to stay.
He added, “And we can also confirm healthy growth rates in countries where regulations and laws are progressive and seek to equip society with technical breakthroughs.”
Both manufacturers and consumers now look at any vehicle in a manner that is very different from the way they did a few years back as they are a lot more practical and environmentally responsible. According to him, the entire concept of how people “own” cars is changing.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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