Skoda was acquired by Volkswagen in 1991 and the brand has gone from strength to strength ever since. Skoda recently celebrated the production of 15 million vehicles since it came under the Volkswagen banner 26 years ago. In 2016 alone, over 1,126,500 Skoda vehicles were sold in markets ranging from countries in Europe to China.
Commenting on the transformation of Skoda under Volkswagen’s guidance, CEO Bernhard Maier said that the brand has developed very dynamically as part of the Volkswagen Group. Its key strengths are globally successful products and a motivated team. The company has developed a Strategy 2025 to help it become one of the top automotive brands in the world and prepare for the future with several measures including the digitalization of its products, processes and production, focusing on electromobility and expansion of its SUV range.
Skoda’s most popular model is the compact sedan Octavia of which 5,618,597 units have been sold. The Octavia is followed closely by the Fabia with sales of 4,004,569 units and the Skoda Superb with 1,026,055 deliveries in third place. 768,690 units of the Favorit, which is the last remnant of the “Old Skoda” of the pre-Volkswagen days were sold in the period from 1991 to 1995.
Skoda has ambitious plans for the next 25 years which include the launch of two crossovers. One is the Kodiaq Coupe while the other has been tentatively named Model Q. Skoda has also been making significant advances when it comes to electromobility.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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