Porsche has announced that it has given the go ahead for the first 100 per cent electrically powered Porsche. In a meeting that was held last week, the company’s supervisory board gave the approval for Porsche’s Mission E project. Dr. Oliver Blume, Chairman of the Porsche Executive Board, said this signals a key shift in the company’s strategy and marks the “beginning a new chapter in the history of the sports car.” If all goes as planned, the 100 per cent electric Porsche will reach the retail market by the end of the decade.
Porsche has revealed that it will be investing over 700 million euros in its main factory at Stuttgart-Zuffenhausen and creating over 1000 new jobs in its drive to foster sustainable growth. The capital will cover the cost of adding a new paint shop and a new assembly plant at the site as well as expansion of the current engine factory and body shop for the production of electric cars. Other additions as part of Mission E will include expansion of the Development Center in Weissach.
Porsche had marked the beginning of its journey to produce electric cars with the launch of the Mission E concept car at the Frankfurt International Motor Show in September. The concept stylishly combined driving performance with practicality to live up to the expectations of ‘E-Performance’ from Porsche.
The four-door concept car came with four inpidual seats and a power system having an output of over 600 hp (440 kW). The vehicle thus has the capacity to go from zero to 100 km/h in less than 3.5 seconds and an electric driving range of more than 500 kilometers. It can be charged through an 800-volt charger unit that was specially developed for the car. This charging unit is twice as powerful as the quick-charge systems that are currently available, and the lithium-ion batteries that have been incorporated in the floor of the car are powerful enough to get enough power for 80 percent of the range after just 15 minutes. The vehicle can optionally be ‘refuelled’ wirelessly by induction via a coil set in the garage floor.
Dr. Wolfgang Porsche, Chairman of the Supervisory Board of Porsche AG, said that with Mission E, the company was making a clear statement about Porsche’s future. In an era when the focus is on sustainability and clean energy, Porsche will continue to maintain its leadership position with the E project that will deliver a truly fascinating sports car with the right blend of performance and technological innovation.
Chairman of the Porsche Executive Board, Dr. Oliver Blume: “We are resolutely taking on the challenge of electric mobility. Even with solely battery-powered sports cars, Porsche is remaining true to its philosophy and offering our customers the sportiest and technologically most sophisticated model in this market segment.” Blume added that the Mission E project underlines the importance of Stuttgart-Zuffenhausen as a production site, of Baden-Württemberg as a center of technology and of the whole German automotive industry.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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