Porsche’s 911 is an iconic model that suitable for everyday driving. The company had cause to celebrate when its one millionth 911 came off the production line in Zuffenhausen. The milestone car is a Carrera S in a special “Irish Green” exterior color, with plenty of special features to replicate the first 911 models that were made in 1963. The two-door, rear-engine 911 is still the most important model in the Porsche range and plays a key role in helping Porsche to retain its position as one of the most profitable automotive manufacturers in the world.
Dr Wolfgang Porsche, Chairman of the Supervisory Board at Porsche AG, who was a part of the development of the 911 from day one said: “54 years ago, I was able to take my first trips over the Grossglockner High Alpine Road with my father. The feeling of being in a 911 is just as enjoyable now as it was then. That’s because the 911 has ensured that the core values of our brand are as visionary today as they were in the first Porsche 356/1 from 1948”.
The Porsche 911 is one of the most well known sports cars in the world. Last year alone, 32,365 vehicles were delivered globally. It is however still considered as an exclusive model and has become a coveted collector’s item. The 911 is known for its quality and the fact that over 70 per cent of all 911s ever built are still roadworthy highlights this fact. It has also consistently gained a place at the top of quality rankings like those published by US market research institute J.D. Power.
When it comes to motorsports, the 911 which was designed for both the road and the track has contributed to over half of Porsche’s 30,000 race wins.
Oliver Blume, Chairman of the Executive Board of Porsche AG said that Porsche has never strayed from the founding concept of the original 911, though it has continued to refine and enhance the technology of the 911. He added, “That’s why it remains a state-of-the-art and technically innovative vehicle. We have also been able to expand the model line very successfully through derivatives”.
One key factor in the success of the 911 is the production site at the headquarters in Zuffenhausen, where all 911s are manufactured. Thanks to a sophisticated production approach, all two-door models – 911, 718 Boxster and 718 Cayman – and their various derivatives are handled on one assembly line. The workers on the assembly line are experts in up to 200 different tasks and ensure that each Porsche is delivered in the quality that is typical of the brand.
Uwe Hück, Chair of the Group Works Council of Porsche AG, says: “I cannot imagine the success story of the 911 without our Porsche employees, who are truly out of this world. The construction of the Mission E at the Zuffenhausen site underlines Porsche’s viability for the future, and it is clear that if we are to make it a success, we will need our highly qualified and motivated employees”.
The one-millionth 911 will start its journey at Porsche AG will be added to the collection at the Porsche Museum, and will be taken on a world tour that will include road trips in the Scottish Highlands, around the Nürburgring, the USA, China and beyond.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She has expertise in writing copy both from the agency and corporate perspectives and has worked on press releases, website content, all kinds of marketing collateral and management of social media channels like facebook and Twitter. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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