As one of the top German automotive brands, BMW has a huge fan following in the Middle East. BMW Club UAE is the only fan club in the UAE which has been officially recognized by the car manufacturer. The club recently announced that it has signed a sponsorship deal with Orange Auto, a high-end automotive garage in Al Quoz. As an outcome of the sponsorship deal, members of BMW Club UAE will benefit from a special 20 per cent discount when it comes to services provided by the garage like 3M tinting, detailing, paint protection (Orange Auto is a 3M authorized auto care center), tire change, oil change, wheel alignment etc … The sponsorship deal is for a period of one year.
In tune with the BMW tagline of “Sheer Driving Pleasure”, the club regularly holds major and minor events including offroad trips and carting events. The club has more than 3500 registered forum members who keep close tabs on everything related to the brand. It is highly active on social media with more than 4,500 followers on facebook and over 12,500 followers on instagram.
Commenting on the sponsorship, Hamid Moaref, Director of Orange Auto said, “The sponsorship agreement is a win-win deal for both parties. While members of BMW Club UAE will benefit from sizable discounts for all the services we offer, we benefit from being associated with a club that is recognized by one of the top automotive manufacturers in the world. The members of the club have a true passion for all things automotive. We are confident that once they come to Orange Auto and experience the quality of the services we provide, it will contribute significantly to our customer base.”
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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