In conjunction with its participation in the Dubai International Motor Show, Nissan offered a preview of its 2016 range to customers, partners and industry leaders at its annual fleet conference.
The fleet conference was held over two days, and allowed key fleet plenty of time to experience a taste of what the company had to offer in the coming year as well as give their feedback. The conference began with a display of 43 cars at the Meydan hotel in Dubai and then moved to Miramar hotel in Fujeirah. This was followed by a visit to the Dubai International Motor Show.
One of the highlights of the conference was a keynote presentation by Fadi Ghosn, Chief Marketing Officer of Nissan Middle East, which focused on the power of the Nissan brand and forthcoming marketing and communications initiatives.
Commenting on the event, Ghosn said that the conference gave Nissan’s clients and partners a chance to interact and learn from each other. It also gave Nissan a chance to receive valuable feedback from its fleet customers and business partners.
He added, “We, at Nissan, are pleased to see the continuous business support and commitment from our clients towards the Nissan brand and the feedback we received over the course of two days from our new and long term clients was inspiring and informative.”
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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