Nissan Motor Co., Ltd. has reached a new production milestone. The company has produced 150 million vehicles on a global basis. The Japanese manufacturer took 73 years to cross the 100 million mark after it was established in 1933, but it achieved the last 50 million in just 11 years. In line with the growth of the company, Nissan produced the first 50 million vehicles in 57 years, the next 50 million in 16 years and 11 years for the next 50 million. The figures do not include vehicles produced as an outcome of the larger Renault-Nissan alliance.
Nissan attributes this significant milestone to the continued support it has received over the past 84 years from all of its stakeholders on a global basis including employees, dealers, suppliers and local communities, as well as the many customers who have opted to buy Nissan cars.
The company has also broadened its manufacturing footprint. When Nissan reached the 100 million vehicle milestone in 2006, 76.5 percent of the total vehicles produced had been made in Japan. Nissan focused heavily on localization of production in the past 11 years, and 76.5 percent of the remaining 50 million Nissan vehicles were made outside Japan, with the US and Chinese markets accounting for a significant percentage of the vehicles made overseas.
Following this latest milestone, Nissan remains committed to delivering cars that satisfy its customers. Popular Nissan models in the UAE include the Nissan Sunny sedan, Nissan Altima and the Nissan Patrol SUV.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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