Rolls-Royce has debuted its new Phantom in Oman in collaboration with its dealer in the country, Al Jenaibi International Automobiles. The company is the exclusive importer for BMW, MINI and the authorized dealership for Rolls-Royce in Oman. The model had made its global debut in London recently. The launch event in Muscat was attended by the who’s who of Oman’s society who arrived to see the new Phantom, which is positioned as the leading luxury item in the world.
One of the most notable features in the new Phantom is the ‘The Gallery’ which offers a fresh interpretation of the concept of the dashboard of a car after 100 years. Owners of the new Phantom now have the option of commissioning an art of work of their choice and having it installed behind a single pane of glass in their New Phantom. It can span the entire width of ‘The Gallery’.
Speaking at the launch event, Ayman Ghanem, General Manager of Sales for Middle East and Africa said that the Phantom is the epitome of effortless style, and a historical nameplate which has its own space in the luxury constellation. He added, “Every one of our customers – each a connoisseur of true luxury – was asking for something even more individual to them, and we are proud to present New Phantom as a modern yet timeless masterpiece which allows to make your motor car truly as unique as your fingerprint.”
The New Phantom offers a completely new, contemporary take on the Rolls-Royce Phantom DNA. The all-new aluminium ‘Architecture of Luxury’ which underpins the New Phantom is lighter, stiffer, quieter and more technologically advanced. Backed by Rolls-Royce’s many years of engineering expertise, the ride delivered approaches a whole new level of ‘Magic Carpet Ride.’
Entering the vehicle is akin to experiencing ‘The Embrace’ of the world’s most luxurious motor car. The space and the effortlessness of the entry adds to the sense of occasion.
The new Phantom is powered by an all-new 6.75 litre twin-turbo V12 engine which delivers the perfect combination of power and performance. Other notable features of the car are its discreetly applied Satellite Aided Transmission, rear-wheel steering and numerous little touches that work in tandem to provide passengers with an effortless experience. The New Phantom is the most technologically advanced Rolls-Royce ever.
Commenting on the launch, Vinay Piparsania CEO of Rolls-Royce Motor Cars Al Jenaibi, said, “With this new car a new benchmark has now been set. The eighth generation of its nameplate, the 2018 Phantom heralds a new luxury business model, demonstrating that Rolls-Royce operates in the luxury goods industry like no other. As this new chapter in the Rolls-Royce story begins, it is the new Phantom that points the way forward for the global luxury industry.”
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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