Neo-Culture Stars take on BRED Abu Dhabi Presented by Hypebeast in style

Luxury Japanese automotive manufacturer, INFINITI, successfully concluded its participation as the transportation partner for the BRED Abu Dhabi Presented by Hypebeast festival.

The event, which celebrated neo-culture through music, fashion, sports, and art saw INFINITI provide luxury vehicles including the QX60 and QX80 to transport talent to and from the event venue.

“INFINITI recognizes and embraces art in all forms, and when given the opportunity to support artistic expression in the region, it’s one that we wouldn’t miss. As a transportation partner, we were able to provide attendees with a serene luxury experience, rolling out the red carpet, so to speak, for the regional and international talent performing at the festival.”, said Zaher Ayat, General Manager of Marketing, PR & CX, INFINITI Middle East.

INFINITI’s involvement in the festival also reflected the brand’s commitment to supporting cultural events and initiatives that promote creativity, innovation, and diversity, while also nurturing local talent.