Mitsubishi Motors to Open New Brand Center “MI-Garden GINZA” in Tokyo

Mitsubishi Motors has announced that the company will be opening a new brand center. Called “MI-Garden GINZA” in metropolitan Tokyo. The “M” in the name of the center represents Mitsubishi, while the “I” is for intelligent, ingenious, inspiration and interaction.

Visitors to the center would be able to see Mitsubishi innovations and concepts in a unique and interactive way. The center is meant to be a venue for the company to showcase its combination of inspired design, time-tested engineering, and pioneering technologies in line with its branding and its brand message “Drive your Ambition”.

MI-Garden GINZA would serve as a relaxing area where visitors can get a close look at Mitsubishi displays, and also learn how the company effectively uses design and engineering to develop eye-catching vehicles that cater to the needs of customers.

In the initial few weeks, the center will highlight the electric SUV MITSUBISHI e-EVOLUTION CONCEPT, thus allowing visitors a sneak peek into Mitsubishi’s take on electric vehicles for the future. The outdoor leisure experience gives visitors a chance to power camping outfits with the Outlander PHEV.

They would also be able to use the new Dendo Drive House, which serves as a vehicle-to-Home energy system. Dendo Drive House is an integrated package of systems meant for households. It comprises electric vehicles and vehicle-to-home (V2H) charging devices, solar panels, and household-use rechargeable batteries. This is sold as a comprehensive service that incorporates everything from sales and installation to post-sale maintenance. Dendo Drive House makes it possible to use power generated by the house to charge cars and conversely to supply power back into households from cars. Customers can use this to reduce their electricity bills and it also serves as an emergency source of power.

These displays will be used to highlight the efforts that Mitsubishi has made to promote sustainable living. MI-Garden GINZA will further cement Mitsubishi reputation for promoting sustainability as 100 percent of its energy needs would be met from renewable resources.

No exhibition center is complete without food. Allpress Expresso, which is based in New Zealand serves coffee and delicious snacks. The garden area is meant to be a space for holding a variety of events thus reinforcing a sense of community in Ginza.

Mitsubishi Motors plans to open MI-Garden GINZA in September of 2019. With ambitious plans to promote community engagement, interactivity and sustainability, the new center is destined to become a big draw for visitors as a venue to explore and discuss upcoming Mitsubishi innovations.