Lincoln and Ford Dealer in Saudi Upgrades Riyadh Facility to Welcome Female Customers

Al Jazirah Vehicles Agencies (AJVA), the exclusive importer and dealer of Ford and Lincoln vehicles in Saudi Arabia has upgraded its facility in Riyadh’s Takhassussi Street to welcome female customers and their families.

The store has been revamped completely as a warm family environment and a one-stop shop for female customers. The company’s Takhassussi showroom is located in Riyadh’s Mohammadia area, is quite close to the most popular shopping areas in Riyadh.

A team of highly-trained female sales consultants who are years of experience with the Ford brand and products will join the existing staff at the showroom floor.

Commenting on the changes made to the facility, Mohammed Al Kraidees, Deputy CEO, Al Jazirah Vehicles Agencies Co said that the company’s goal was to create a relaxing environment that would allow the expected new wave of customers to enjoy the experience of buying and owning their dream Ford vehicle. Many factors need to be taken into account when buying a new car and the company wanted the experience to be as stress-free as possible for its female customers.

Crystal Worthem, Marketing director, Ford Middle East & Africa said that Ford is committed to delivering the products, services and overall ownership experience that Ford’s new female customers in Saudi Arabia would want. From the time the Royal Decree allowing women to drive was announced, Ford’s teams worked closely with its distributor, Al Jazirah Vehicles Agencies Co, to implement several steps that would help welcome Saudi women to the driver’s seat. She said that the company’s approach would continue to evolve as the new customer group’s needs evolve.

Once a customer decides which model she prefers, the branch will arrange a test drive and female customers would also benefit from a convenient collect-and-drop-off service once they finalize the purchase.

The dealership’s customer care service does not end with the vehicle being dropped off the customer’s residence. Aftersales customer service is handled through Al Jazirah’s Connection Centre which is staffed by both men and women who have deep knowledge of the company’s products, facilities and service procedures. They are well-equipped to provide advice and guidance to customers, thus making the experience of Ford ownership smoother by taking stress out of the equation.

Al Jazirah will also roll out its roadside assistance vehicles for women soon. Based in the main centres throughout Saudi Arabia, the service is designed to give customers complete peace of mind on the roads.