Lexus has revealed plans to set up a unique, creative, multifunctional space named INTERSECT BY LEXUS in Dubai for the city’s creative community.
Positioned a third speed that provides all the benefits of work and home, it will be located in the heart of Dubai International Financial Centre (DIFC), and will provide those with an interest in creative aspects like art, fashion, music, culture, technology and design with a venue to interact, network and showcase their talents. With components like a an inviting eatery, a comfortable lounge, inviting eatery, an exclusive library and plenty of inspiring garage space, installations in the space will include the Lexus concept cars.
The project ‘INTERSECT BY LEXUS’ will be headed by Benjamin Nicholas, who has longstanding experience in the hospitality industry, both in the UAE and in the UK. He will lead a team that will cater to every need of the users with professionals belonging to the gastronomy, hospitality, customer service and operations sector as to make the space a truly inviting one.
One the key members of the ‘INTERSECT BY LEXUS’ team will be Chef Tomas Reger, the man behind some of the Middle East’s most successful kitchens and gastronomic concepts, like ‘Dubai’s Secret Supper Club’, ‘From One Chef To Another’ and ‘Bloomie’s Kitchen’.
Reger has already started working with his team members to develop an outstanding menu that will use only the best and freshest ingredients to contribute to the vibe of the space and enrich the casual fine dining concept. The idea is a to create a simple, yet sophisticated environment, with the menu including like Beet and Barley risotto, Chilean seabass with yuzu glazed turnips and slow cooked beef short ribs with celeriac puree.
“We believe INTERSECT BY LEXUS will represent a very unique choice for the perse cosmopolitan UAE residents who are seeking refined enriching experiences that satisfy their high-end lifestyle quality,” said Saud Abbasi, Managing Director of Al-Futtaim Motors, exclusive distributor of Lexus in the UAE.
Conceptualized by Wonderwall, INTERSECT BY LEXUS stays true to the Lexus philosophy of surprising and inspiring beyond expectations and is set to offer a distinctive brand experience in the city.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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