Al-Futtaim Lexus has invited entries for the Lexus Design Award 2019 from all UAE-based artists and creators. The award was first launched in 2013 and is an international design competition that is meant to recognize upcoming designers and creators from all over the world. From its launch, the contest has served as a platform for talented individuals who have come up with ideas and works to create a better future for people from all over the world. Every year, the contest attracts thousands of entries from around the world.
The purpose of the contest has always been to make the world a better place through design and this year this objective has been made really clear with the theme of the contest being ‘Design for a Better Tomorrow.’
The aspiring designers are required to submit entries which incorporate three fundamental principles drawn from the Lexus brand: ‘Anticipate,’ ‘Innovate,’ and ‘Captivate,’ and they also need to showcase how their designs can anticipate the needs of tomorrow’s society. Their designs should offer an innovative and imaginative take on solutions for the future.
The entries will undergo a rigorous evaluation process by a panel of highly eminent judges whose names will be disclosed in the fourth quarter of this year. From all the entries, they will select six finalist who will receive an amount of JPY 3 million (over AED 99,000) each to develop their ideas into functional prototypes with the support of world-renowned mentors. These six prototypes will be exhibited at the Lexus exhibition space during the Milan Design Week 2019 where they will compete for the Grand Prix. From these six finalists, the judges will choose one Grand Prix winner.
Commenting on the contest, Mohammed Maktari, Managing Director of Al-Futtaim Lexus said that Lexus would encourage all local talents to participate in the seventh edition of the Lexus Design Award, as it gives them a unique chance for international exposure. They would also benefit from a once-in-a-lifetime mentorship program in partnership with acclaimed artists and professionals and would be able to benefit from their valuable insights and experience, in order to to prepare for the Milan Design Week 2019.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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