Land Rover Uses Snow Art to Celebrate Golden Jubilee of Range Rover

Land Rover recently celebrated 50 years of its iconic SUV, Range Rover by creating a giant piece of sub-zero art at Arjeplog, its cold weather test facility in Sweden which is close to the Arctic circle. The artwork which was 260 meters wide filled the centre of the steering pad at the test track whiche is used for putting all future Land Rover models through their paces during the development stage.

The company’s engineers use a frozen lake at the testing facility in Arjeplog facility to test and assess the latest models. Leading snow artist Simon Beck created the 53,092 sq m anniversary logo by walking more than 45,000 steps across the powdery surface inside the steering pad, and he was accompanied by a quartet of the latest Range Rover SV models.

From 2014 the expert engineers, craftsmen and women at Special Vehicle Operations have been engaged in the design and production of the fastest, most luxurious and most exclusive Range Rover models in the 50-year history of the luxury SUV. The elevated luxury, performance and capability of the SV family represent the pinnacle of Range Rover development.

Arjeplog also serves as the home of the Jaguar Land Rover Ice Academy, where customers get a chance to try out the thrill of dynamic ice driving, under the supervision of world-class driving experts. World heavyweight boxing champion Anthony Joshua OBE had a chance to experience the extreme conditions as part of the golden jubilee celebrations, where he learned the art of winter driving under the expert supervision of Academy instructors.

Commenting on the celebration, World heavyweight champion, Anthony Joshua, said: “I’m really looking forward to June because the Range Rover family will be celebrating the 50th anniversary of one of Britain’s finest exports and I’ll be defending my world title belts. I’ll be travelling to my fight with Kubrat Pulev in London on 20 June in my new personalised Range Rover SVAutobiography and I can’t think of a better way to arrive. Nothing can match its combination of comfort and capability – I guess that’s what you get after five decades of experience.”

The luxurious Range Rover family will mark 50 years of the Range Rover, which is known for its  innovation and refinement in June. The two-door Range Rover was launed in June 1970 and the Range Rover Sport, Range Rover Evoque and Range Rover Velar have since joined this model to expand the family into a four-strong line-up of the world’s most desirable and advanced SUVs.

The original Range Rover was the four-wheel drive SUV that was notable for its anti-lock brakes, electronic Traction Control and Automatic Electronic Air Suspension. The 2012 Range Rover pioneered aluminium body architecture in large SUVs while the Range Rover was the first vehicle to be fitted with Land Rover’s innovative All-Terrain Progress Control in 2015, a feature which is now available across the Land Rover range.

Prof Gerry McGovern OBE, Chief Creative Officer, Land Rover, said that over the past five decades the Range Rover has evolved into the most desirable luxury SUV in the world and has struck an emotional chord with customers all over the globe with its matchless combination of sophisticated design, refinement and capability.

The team of skilled engineers and designers at Land Rover SV leveraged their unique expertise for a succession of Range Rover models and Joshua got a chance to try out four examples in Arjeplog, as he learned to circle the slippery 260m-diameter steering pad and negotiate the various ice tracks carved into the frozen lake, including:

• Range Rover SVAutobiography – Long-wheelbase pinnacle of the family is the most elegant and refined Range Rover ever, mixing airline-style Executive Seats and power-close rear doors with a choice of engines that includes an efficient Plug-in Hybrid Electric Vehicle (PHEV) powertrain.

• LAND ROVER USES SNOW ART TO CELEBRATE GOLDEN JUBILEE OF RANGE ROVER

  Range Rover SVAutobiography Dynamic – Standard-wheelbase Range Rover SV Autobiography Dynamic combines heightened interior refinement with 565PS Supercharged V8 pace for a compelling mix of driver-focused performance, sophisticated luxury and all-terrain capability.

• Range Rover Sport SVR – This is the biggest selling SV model to date and the fastest and most dynamic Range Rover ever produced. The latest 575PS Range Rover Sport SVR can go from 0-100km/h in just 4.5 seconds (0-60mph in 4.3 seconds) and has a top speed of 283km/h (176mph).

• Range Rover Velar SVA Dynamic – This model bagged the World Car Design of the Year 2018 award and has been re-engineered to deliver higher levels of comfort and performance, providing effortless grand touring in an understated yet purposeful package.