Jaguar Land Rover has renamed its classic cars business. Jaguar Land Rover Heritage will now be known as Jaguar Land Rover Classic and will continue to cater to customers looking for classic Jaguar and Land Rover vehicles, services, parts and even experiences.
Commenting on the rebranding, Tim Hannig, Director, Jaguar Land Rover Classic, said that the renaming reflected the pisions drive and capability to provide customers with the best cars, services, parts and experiences. The pision aims to make Jaguar Land Rover even more successful in the future by celebrating its past.
Jaguar Land Rover Classic is now able to provide customers with complete restoration of classic vehicles as well as repair and maintenance services at its sites in UK. The pision also specializes in the sale of fully restored Jaguars and Land Rovers.
Land Rovers will be restored at the new Land Rover Classic workshop in Solihull and at the historic Browns Lane facility, where the six continuation Lightweight E-types were built.Jaguar Land Rover Classic Parts supplies genuine parts for models whose range has been out of production for over a decade.
As of now, more than 30,000 inpidual and guaranteed parts can be ordered from the parts catalogue and are available for purchase through Jaguar Land Rover’s global retail network. Another service that Jaguar Land Rover Classic will provide in addition to cars, services and parts is the Classic Drives experience through which customers get the opportunity to experience a selection of Jaguar and Land Rover’s most iconic models. Jaguar Land Rover Classic will also be celebrating classic cars by holding the second edition of the Jaguar Classic Challenge race series for pre-1966 Jaguar models. The race series will begin on 2 May 2016 at Donington Race Circuit in the UK.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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