Hyundai Motor emerged as the winner of two awards at the 2018 edition of the Red Dot Design Awards, which is one of the three most important awards in the field of design and innovation. The other two awards are IDEA design awards and the IF design awards. Hyundai won the awards for its Fuel Cell vehicle NEXO and the subcompact SUV Kona in the Cars and Motorcycles category. The Kona was recognized on the basis of its impressive design and innovation in ‘SUV/Off-road vehicles’ segment while the NEXO too proved to be a winner in its category.
The entries for the prestigious Red Dot award are carefully evaluated by the expert judges on several parameters like the product’s functionality, durability, level of innovation and overall quality under aspects of form and function.
The NEXO is Hyundai’s second-generation fuel cell electric vehicle and is notable for its clean lines and calm design with its streamlined silhouette and a floating roof. The All-New Hyundai NEXO is set to be the flag bearer of the new age of mobility for Hyundai with its eye-catching design and its technological innovations. This model is the first dedicated hydrogen-powered SUV and offers motorists the perfect combination of an SUV’s practicality, the most advanced clean fuel cell technology on the market, autonomous driving capabilities, smart advanced driver assistance systems and the strongest powertrains in the segment.
The Kona will be a welcome addition to Hyundai’s successful range of SUVs. It comes with a sleek, sharp and colorful design that offers a unique proposition in the sub-compact SUV segment. Other distinctive features of the Kona that make it attractive to modern day urban motorists looking for an innovative subcompact SUV include bold exterior lines, a spacious interior and a powerful engine range line-up.
Hyundai has made great strides in vehicle design making design one of the top reasons why customers choose Hyundai vehicles. Hyundai has received the Red Dot design award for the fifth consecutive year reflecting the automotive manufacturer’s continual commitment to making cars which demonstrate a unique and evolving design language. Hyundai had received the Redo Design award for the Genesis and the i10 in 2014, for the i20 and Sonata in in 2015, for the IONIQ range in 2016. The company went on to get a honorable mention for the i30 and the Red Dot design award for the Hyundai Azera in 2017 before bagging double honors again this year.
The jury for the prestigious Red Dot design awards comprised high profile designers, professors and journalists. The Red Dot Design Award is recognized all over the world as one of the most sought-after marks for high quality design. The 2018 contest attracted entries from 59 countries, making the Red Dot Award the largest product competition in the world.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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