Hyundai Motor Company recently released a catchy video ad to mark the global debut of its newest SUV, the Venue. The Venue is positioned as a vehicle that will appeal to young motorists.
The video that lasts almost three minutes has been uploaded on the company’s YouTube channel (https://youtu.be/xHp0R14_sRY) and marks Venue’s advent into Hyundai’s range of SUVs which includes the Hyundai Palisade, Santa Fe, Tucson, NEXO and Kona.
Based on the ‘urban vibes’ concept, the vehicle is bound to be a winner with millennials and young consumers and the video advert highlights the model’s youthful, attractive features and its urbane identity, that goes ideally with a city lifestyle.
The video which was shot in the United States depicts dramatic scenes of a Venue being flown inside a C-130 transport aircraft, before the plane swoops down to land, and the Venue rolls onto the tarmac at California’s Inyokern Airport, where it is greeted by other Hyundai SUVs.
All of the SUVs which are featured in the clip – the Palisade, Santa Fe, Tucson, NEXO, Kona and Venue – are depicted as humanoid characters, which rev up their engines, dance, nod up and down, and blink with their headlights – before they finally head off into the sunset as a supercharged motorcade towards a big city.
“As an entry SUV with a youthful spirit targeting the millennials, the Venue’s blockbuster advert tries to break stereotypes about car advertisements,” said Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor. “We hope we can all enjoy Venue’s successful arrival through this unique advertising scheme.”
The all-new 2020 Venue is Hyundai’s latest addition to its range of entry SUVs and made its debut at the New York International Auto Show in April 2019,
It offers the double punch of practicality and personality, and is a highly versatile model that offers all-purpose driving, and caters to a wide range of lifestyles and different terrains. It also offers the best fuel efficiency of its class, while providing a stable and comfortable driving experience.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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