While Uber might be working on its very own self-driving cars, Lyft has chosen to take another route. The latest news is that the ride-sharing company has teamed up with Ford to collaborate on autonomous cars. Other companies that Lyft has already signed deals with include Alphabet’s Waymo, GM, Jaguar, Nutonomy and Drive.ai.
Ford is one of the frontrunners when it comes to the development of self-driving technology and recently worked with Dominos Pizza in the United States on a pilot project involving the use of self-driving cars to deliver pizzas. This was an interesting project that tried to gauge the customer experience effect of self-driving cars when it comes to customer experience. Another recent experiment to test the social aspect involved a man driving a Ford car while disguised as a seat.
Sherif Marakby, Vice President of Autonomous Vehicles and Electrification at Ford recently commented in a blog post that the company’s focus on providing a self-driving customer experience tailored to the needs of customers rather than racing to be the first in the self-driving race.
The collaboration with Lyft will give Ford greater leverage in light of projections that as many as 90 per cent of the distance Americans travel on the roads is likely to be spent inside driverless vehicles operated by ride-sharing services by the end of the next decade.
Lyft has made a lot of progress in 2017 and is growing at a faster pace than its rival, Uber. Lyft reached one million daily rides in July this year.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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