Ferrari was in the news recently for selling its last LaFerrari for a record price at auction. The company had originally planned a limited production run of 500 LaFerraris and had planned to keep the last unit for its own collection. Ferrari later on decided to auction the car and donate the amount thus raised to reconstruction efforts to aid the victims of the two major earthquakes which occurred this year in central Italy.
Ferrari teamed up with RM Sotheby’s and the National Italian American Foundation’s Earthquake Relief Fund to put the car up for auction at the Finali Mondiali on December 3.
The LaFerrari that was up for auction was notable for the sports white accents on the hood and on the rear windshield as well as an Italian tricolor on its nose. It also had bespoke interior stylings to complement the one-off exterior. The LaFerrari fetched an astonishing price of USD 7 million, making the car the most expensive modern car ever sold at an auction. There is little doubt that the purpose for which the car was auctioned raised its value. This is almost five times the price of an original LaFerrari.
The new owner will have the privilege of owning a unique version of the final production LaFerrari and will definitely be happy to know that the money given for the car will be used for a good cause.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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