Over 800 visitors came to the Dubai Autodrome on Friday, 9 March for Dub Drive GCC 2018, the largest gathering of Volkswagen owners and fans in the region. The second edition of the event which was hosted by Volkswagen Middle East drew 268 motorists from the UAE, Saudi Arabia, Bahrain, Kuwait, Oman and Lebanon to form one of the largest such convoys seen on the streets of Dubai as a prelude to a festival of live entertainment, food and track racing.
Dub Drive 2017 was an outstanding success and it is this that prompted participants from across the region to drive thousands of kilometers from their home countries to participate in Dub Drive 2018. This edition was open to the general public as well, and car lovers in Dubai had a chance to explore a wide range of classic, limited edition and modified Volkswagen cars while gaining access to family friendly entertainment.
Commenting on the event, Andrew Savvas, Brand Director, Volkswagen Middle East said that Dub Drive was launched in 2017 to highlight the company’s dedication to its fans in the region.
Savvas added, “This year’s event has surpassed our expectations and we could not have created this without the unity and commitment of the seven different Club’s from across the GCC, coming together as one big family. The energy of the regional Volkswagen community and the passion that owners and fans have for the brand is overwhelming and pushes us to better serve our customers through creating these unique brand experiences.”
The path for the 268 car convoy was cleared with support from Emirates Motorsport Federation, RTA, Dubai Police and Civil Defence. They helped to ensure that there was a network of clear routes for the Volkswagen fans and they enjoyed a seamless convoy drive experience through the center of Dubai.
The event was attended by organisers from the biggest Volkswagen clubs across the world and key global Volkswagen executives including Jost Capito, Managing Director of Volkswagen R GmbH who attended the event with the intention of connecting fans worldwide.
Dub Drive was inspired by Wöerthersee Club Treffen, the largest Volkswagen GTI event in the world. The event began over 36 years ago as a gathering of Volkswagen enthusiasts in a small village located on lake Wöerthersee in Austria to exchange their Volkswagen stories and to showcase their cars. It has since grown into a three-week-long festival that is attended by hundreds of thousands of Volkswagen fans from all over Europe.
Sameh Helal, from Wolfswagen AUH Club won the 2018 Dub Drive Car of the Year Award and he will now be going to Wöerthersee later this year to continue his winning experience.
Based on the success of last year’s event, Dub Drive 2018 gained several prominent sponsors including Castrol, Pirelli and Volkswagen Accessories.
Carlos Milani, Managing Director Pirelli, Middle East and India said that Pirelli’s partnership with Dub Drive 2018 was a natural fit for Pirelli, in view of Volkswagen’s history and heritage.
It was great to see so many car enthusiasts in one place doing what they love and the captivating event gave us the perfect platform to engage with this knowledgeable community.”
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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