Audi has announced that the company will be using a standardized nomenclature with regard to power output designations on a global basis from 2018. While there will be no change in the names of the model series like the Audi A1 and Audi Q7, instead of the different type designations, combinations of two numbers will be used. These two numbers will represent the specific power output and will be used for all kinds of cars – cars powered by combustion engines and the e-tron models equipped with hybrid and electric engines.
The numbers will appear right alongside the kind of engine technology like TDI, e-tron, TFSI, g-tron and e-tron. The individual power output of a model in kilowatts will be considered to assign the numerals with each model range being further subclassified based on performance levels. All models with power output between 81 and 96 kW will have the number “30” on the rear, while those with output ranging from 169 to 185 kW will have “45” on the rear. Output of performance class above 400 kW, the top of the range for Audi, will be signified by the number combination “70”.
When it comes to the hierarchy of performance levels, the number combinations will increase in increments of five and will signify the hierarchy within both the respective model series and the brand’s overall model range. Thus, in the future, based on the new naming system, audi models will gradually increase in power from the Audi Q2 30 TFSI with 85 kW (combined fuel consumption in l/100 km: 5.4 – 5.1*; CO2 emissions in g/km: 123 – 117*) to the Audi Q7 50 TDI with 200 kW (combined fuel consumption in l/100 km: 6.4 – 5.9*; CO2 emissions in g/km: 168 – 154*).
The high-end, high-performance S and RS models and the Audi R8 will retain their classic names in reference to their top position in the model range.
Commenting on the new nomenclature, Dr. Dietmar Voggenreiter, Board of Management Member for Sales and Marketing at AUDI AG said that with alternative powertrains like hybrid and electric technologies becoming increasingly relevant, engine displacement is losing its importance as a performance attribute. It is now more logical to structure the designations based on the power output to make it easier to distinguish between the various performance levels.
The changes will be implemented first for the new Audi A8 generation that will debut fall 2017. The first of the two six-cylinder engines to be redesignated will be the 3.0 TDI with 210 kW and it will be called the Audi A8 50 TDI , while the 3.0 TFSI with 250 kW will be renamed as the Audi A8 55 TFSI.
All Audi model series that will be launched at the retail level in the coming months will be assigned the new performance designations. Audi will change the designations of the remaining model series in the current product range in time for the new model year changeover in the summer of 2018.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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