Aston-Martin has confirmed less than two years after launching the RapidE as a concept that the all-electric RapidE will enter production in 2019. The company’s first all-electric vehicle will have a limited production run of 155 cars. The model will spearhead Aston-Martin’s low- and zero-emission vehicle strategy that was outlined by the company’s President and CEO, Dr Andy Palmer as part of the brand’s Second Century Plan.
For production of the RapidE, Aston-Martin will continue to collaborate with Williams Advanced Engineering which was highly involved in the development of the original RapidE Concept. Williams Advanced Engineering which is based in Grove, Oxfordshire, will play a significant role in the complex task of engineering integration.
The four-door sportscar style model will closely resemble the forthcoming Rapide AMR concept and will be powered by an all-electric powertrain that will replace the six-liter V12 engine. The RapidE will deliver a driving experience that has never been experienced before in an Aston Martin, with the electric engine delivering instant power.
Commenting on the RapidE, Aston Martin President and CEO, Dr Andy Palmer said that the company has now reached another milestone after unveiling the RapidE Concept in October 2015. According to him, the RapidE represents a sustainable future in which the new zero-emission powertrain will further enhance the core Aston Martin values of style and performance. He added that the RapidE will showcase Aston Martin’s vision, desire and capability to successfully adapt to radical change, and will at the same time deliver a new type that will stay true to the Aston-Martin ethos.
Paul McNamara, Technical Director at Williams Advanced Engineering said: “Williams Advanced Engineering has always endeavored to work collaboratively with its customers to meet their sustainability challenges and find energy efficient solutions. For today’s car manufacturers, this is particularly important as legislation demands more energy efficient vehicles.
He concluded by saying that the all-electric car project with Aston Martin would leverage his company’s extensive battery and EV experience to support Aston-Martin’s future electrification strategy.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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