Aston Martin Lagonda opened a flagship dealership in Abu Dhabi on November 14, 2018. The dealership was inaugurated by His Highness Sheikh Zayed bin Sultan bin Khalifa Al Nahyan at an exclusive evening reception, and the event was attended by eminent guests and senior executives from Aston Martin, including Dan Balmer, President, Aston Martin Lagonda Middle East, North Africa & Turkey and David King, Vice President and Chief Special Operations Officer.
Aston Martin Abu Dhabi is located in a prime location in the prestigious Etihad Towers, close to the renowned Emirates Palace. The dealership comprises a state-of the-art showroom which covers 521 square meters and showcases eight Aston Martins, including the three newest models: DB11, Vantage and DBS Superleggera, as well as an Aston Martin Red Bull Racing showcar.
At the dealership, customers will be able to activate ‘Q by Aston Martin’ and will have a chance to personalize their very own unique sports car in the ‘Q Lounge’.
Speaking on the opening night, Dan Balmer said that the opening of the flagship dealership in Abu Dhabi serves as a real statement of intent for Aston Martin in the Middle East. The Middle East is a growing market for the manufacturer of luxury cars, with 14 dealerships. The customers in Abu Dhabi and the surrounding area can now purchase their next Aston Martin in a prestigious location.
Aston Martin opened the Aston Martin Abu Dhabi dealership just a week before the Formula One 2018 Etihad Airways Abu Dhabi Grand Prix where the brand will play a key role with the Aston Martin wings flying proudly on the Aston Martin Red Bull Racing cars in the last race of the season.
In December, three of Aston Martin Lagonda’s customer racing teams will compete in the Gulf 12 Hours race which will be held at the Yas Marina Circuit. This will mark the first time that the brand new Aston Martin Vantage GT3 car will be seen in the Middle East.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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