Daimler AG, which owns the Mercedes-Benz brand, has announced it has selected the Al Mulla Group as its future distributor in Kuwait. The company would operate under the name ‘Al Mulla Automobiles Company for Buying and Selling Cars SPC’ for the distribution of Mercedes-Benz vehicles including passenger cars, trucks, vans and buses in Kuwait.
The Al Mulla Group is one of the leading diversified and privately held business groups based in Kuwait, and met every one of Mercedes Benz’s standardized criteria which are part of the company’s selection process for worldwide distribution. Al Mulla’s appointment will come into effect from January 01, 2019.
Speaking about the new dealer, Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales, said that Daimler was looking forward to welcoming Al Mulla as a new distributor. She said the company’s policy is to always put its customers first and to offer the best customer experience.
Mr Talal Anwar Al Mulla, CEO and Board Member at Al Mulla Group, stated, “With this distributorship we have created the basis for a successful future of Mercedes-Benz in Kuwait. We are confident that this distributorship will be successful due to the strong customer demand for the Mercedes-Benz brand in the region.”
The relationship between the two companies was formalized at a signing ceremony that was held at Daimler AG’s headquarters in Stuttgart, Germany. The eminent dignitaries who attended the signing ceremony Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales; Matthias Lührs, Head of Region Overseas Mercedes-Benz Cars; Andreas von Wallfeld, Head of Marketing, Sales and Services Mercedes-Benz Trucks.
Representatives from the Al Mulla Group who attended the signing ceremony on the company’s behalf included Talal Anwar Al Mulla, CEO and Board Member at Al Mulla Group, and Imad Flayhan, Managing Director- Automotive at Al Mulla Group.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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