A Quarter Century of Excellence: Al Tayer Motors and Maserati Continuing the Legacy of Elegance in Modena

In honour of the 25^th year of its partnership with Al Tayer Motors in the UAE, Maserati invited key members from the UAE dealer’s leadership team to participate in an exclusive visit to the brand’s official headquarters in Motor Valley, Modena, further strengthening the long-held relationship between Maserati and Al Tayer Motors.

The immersive visit offered the brand’s UAE partner an unprecedented glimpse into the House of Trident and included a preview of the recently unveiled MCXtrema, one of only 62 exemplars of the most extreme creation in Maserati’s history. Perceived as the Italian luxury brand’s most powerful track car to date, the MCXtrema represents a new paradigm for track cars; merging outstanding attention to detail with superlative manufacturing and uncompromising performance for an incredibly exclusive product that is designed for the purist collector.

The delegation from Al Tayer Motors, which Included Director H.E. Dr. Tariq Humaid Al Tayer and CEO Ashok Khanna, met with Maserati CEO Davide Grasso, Maserati CCO Bernard Loire, Head of Maserati EMEA Luca Delfino and General Manager of Maserati MEA Hamdy Elshantoury to commemorate the silver jubilee anniversary of their successful partnership.

“On the occasion of our remarkable 25-year partnership with Al Tayer Motors, we celebrate not only on the milestones achieved but on the numerous successes that have defined our collaboration,” said Hamdy Elshantoury, General Manager of Maserati MEA. “Our partnership reflects shared values and a relentless pursuit of automotive excellence. Our commitment to the UAE customer is unwavering, and together with Al Tayer Motors, we look forward to continuing this journey, delivering unparalleled luxury and performance for the years to come.”

Looking ahead, Maserati and Al Tayer Motors are set to continue to on their shared journey of innovative excellence. Combining rich heritage with sustainable and electric solutions, the partnership will pave the way for the evolving automotive landscape, offering car enthusiasts and connoisseurs across the UAE a seamless transition into the future of luxury driving.

“Working closely with the Maserati team in Italy over the years, we have been able to bring to the UAE some of the finest examples of automotive craftsmanship and excellence. Twenty-five years of heart-pounding journeys, sculpted by passion and the pursuit of excellence. As we celebrate a quarter-century of representing Maserati in the UAE, I’m proud of the strong connections we’ve built with our loyal customers. It’s not just about cars; it’s about sharing the exhilaration of fulfilled dreams, and I couldn’t be prouder of the road we’ve travelled together,” said Ashok Khanna, Chief Executive Officer, Al Tayer Motors.

In their 25-year partnership, Maserati and Al Tayer Motors remain dedicated to automotive excellence. The recent visit to Maserati’s headquarters showcased the MCXtrema, a pinnacle of track car innovation. With shared values, the collaboration aims to shape the future of luxury driving in the UAE, combining tradition and innovation for an exciting road ahead.

Maserati S.p.A.

Maserati produces a complete range of unique cars, immediately recognisable for their extraordinary personality. Thanks to their style, technology, and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance, and safety, currently available in more than 70 markets internationally. The ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, the Levante – the first SUV made by Maserati, and the Grecale, the “everyday exceptional” SUV, all models characterised by the use of the highest quality materials and excellent technical solutions. A range equipped with 4-cylinder hybrid powertrains – available for Ghibli, Grecale and Levante – V6 and V8 petrol engines, with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident Brand, now completed with the Grecale Folgore, Maserati’s first full-electric SUV. The top of the range is made up of the MC20 super sports car and the MC20 Cielo spyder, powered by the ground-breaking 100% Maserati Nettuno V6 engine, which incorporates F1-derived technologies into the power unit of a standard production car for the first time. The new GranTurismo is available with both the powerful V6 petrol engine, derived from the Nettuno, and a 100% electric version: the GranTurismo Folgore, the first car in the Modena-based brand’s history to adopt this solution. By 2025, all Maserati models will also be available in a full-electric version, and the entire Maserati range will run on electricity alone by 2030.