Al Tayer Motors is Middle East’s First Dealer to launch the Ferrari 296 GTB

Al Tayer Motors, the UAE’s official Ferrari dealer, scored a Middle East first with the launch of the 296 GTB, the latest evolution of Maranello’s mid-rear-engined two-seater berlinetta. This all-new V6 hybrid from the Prancing Horse was unveiled at an exclusive launch held in Dubai.

Speaking at the launch, Ashok Khanna, Chief Executive Officer, Al Tayer Motors said: “It is an absolute pleasure to be able to showcase the newest Ferrari 296 GTB to our loyal Ferrari customers who are like a family to us. We are truly excited at being able to to create this unique opportunity, making them the first in the Middle East region to see this brand new car.”

The 296 GTB redefines the whole concept of fun behind the wheel, guaranteeing pure emotions not just when pushing the car to its limits, but also in day-to-day driving situations.

The 296 GTB ushers in an authentic revolution for Ferrari as it introduces a new engine type to flank the marque’s multi-award-winning 8- and 12-cylinder power units: a new 663 cv 120° V6 coupled with an electric motor capable of delivering a further 122 kW (167 cv). This is the first 6-cylinder engine installed on a road car sporting the Prancing Horse badge: it unleashes its massive 830 cv total power output to deliver previously unthinkable performance levels and an innovative, exhilarating and unique soundtrack.

The car’s name, which combines its total displacement (2.992 l) and number of cylinders with the GTB (Gran Turismo Berlinetta) acronym, in finest Ferrari tradition, was chosen to underscore this new engine’s epoch-changing importance to Maranello: it is not simply the living, beating heart of the 296 GTB but also ushers in a new V6 era that has its roots deep in Ferrari’s unparalleled 70-year-plus experience in motor sports.

The 296 GTB’s plug-in hybrid (PHEV) system guarantees it is an incredibly usable car as well as cutting pedal response times to zero and delivering a 25km range in all-electric eDrive mode. The car’s compact dimensions and the introduction of innovative dynamic control systems as well as meticulously honed aero ensure that the driver will instantly experience its astonishing agility and responsiveness to commands. Its sporty, sinuous design and extremely compact dimensions also visually underscore its exceptional modernity, brilliantly referencing the likes of the 1963 250 LM, the perfect marriage of simplicity and functionality.

As was the case with the SF90 Stradale, for clients who want to exploit the car’s extreme power and performance to the utmost, particularly on the track, the 296 GTB is also available with the Assetto Fiorano package, which includes lightweight features and aero modifications.

7 YEARS MAINTENANCE

Ferrari’s unparalleled quality standards and increasing focus on client service underpin the extended seven-year maintenance programme offered with the 296 GTB. Available across the entire range, the latter covers all regular maintenance for the first seven years of the car’s life. This scheduled maintenance programme for Ferraris is an exclusive service that allows clients the certainty that their car is being kept at peak performance and safety over the years. This very special service is also available to owners of pre-owned Ferraris.

Regular maintenance (at intervals of either 20,000 km or once a year with no mileage restrictions), original spares and meticulous checks by staff trained directly at the Ferrari Training Centre in Maranello using the most modern diagnostic tools are just some of the advantages of the Genuine Maintenance Programme. The service is available on all markets worldwide and from all Dealerships on the Official Dealership Network.

The Genuine Maintenance programme further extends the wide range of after-sales services offered by Ferrari to meet the needs of clients wishing to preserve the performance and excellence that are the signatures of all cars built in Maranello.