2020 has been a year no one saw coming. COVID-19 has wrought economic, political and emotional chaos, testing the limits of individuals, families, healthcare systems and whole sectors of societies. Yet as the ninth annual Looking Further with Ford Trends Report* highlights, the global pandemic also reveals just how resilient people can be in finding ways to cope and adapt.
“As we barrel into 2021 and look forward to a post-pandemic world, it’s clear that the changes brought about by COVID-19 have changed us – but to what degree?” said Sheryl Connelly, global consumer trends and futuring manager for Ford Motor Company.
“Ford and other companies are keenly interested to know what changes will stick long after COVID is in our rearview mirror. And while no one can predict the future, that doesn’t mean we can’t prepare for it,” said Connelly.
In a global survey of 14 countries including, for the first time ever, Saudi Arabia and the United Arab Emirates, 69 percent of respondents say they are overwhelmed by the changes they see taking place in the world. When asked how well they have adapted to the changes during the pandemic, 53 percent say adapting has been “harder than I imagined,” while 47 percent say it has been “easier than I imagined.” Younger generations have taken it harder than their older peers: 63 percent of Gen Zers say adapting has been harder than they imagined, vs. 42 percent of Boomers who say the same.
Respondents from Saudi Arabia and United Arab Emirates were required to be nationals of their respective countries and data from these two countries was combined and analysed in aggregate.
The 2021 Ford Trends Report examines these changing patterns in consumer behaviour and attitudes around the globe to help decision makers understand how these shifts may influence our world in 2021 and beyond. Other trends highlighted in the report include:
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