Adidas is the first shoe manufacturer to experiment with 3D printing for shoes. The Adidas 3D runner shoes were first seen at the Rio Olympics when a number of athlete were seen sporting them at the medal ceremonies. They have been launched exclusively through Adidas Confirmed in New York and are available for sale in New York, London and Tokyo.
These shoes have a webbed, engineered 3D structure which is more dense in high-stress areas and less dense in others. It acts as a cushioned lattice that distributes the weight of the wearer for optimal performance. The structure is paired with a 3D printed heel counter that is integrated into the midsole and a black Primeknit upper which is both flexible and light. The show is highly flexible, comfortable and durable. What more can you ask from a shoe?
With developments like these, the company is well on its way to achieving its dream of creating customized shoes for every person with shoes that take iinto account several factors like the shape of their foot, their style of running, their personal preferences and their performance needs.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She has expertise in writing copy both from the agency and corporate perspectives and has worked on press releases, website content, all kinds of marketing collateral and management of social media channels like facebook and Twitter. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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