Zepp Health with self-owned brands Zepp and Amazfit, distributed by Eros Group in UAE, Oman, Qatar, Bahrain, ranked the Top 4 in terms of global adult smartwatch shipments in the first quarter of 2021, according to data from the International Data Corporation (IDC) on the global wearable device market. Zepp Health sold over 1.65 million Zepp and Amazfit smartwatches in the first quarter, representing year-on-year growth of 68.8% in global unit sales – the highest growth among the top adult smartwatch brands.
Deepak Babani, Executive Vice Chairman of Eros Group said, “Despite ongoing challenging market conditions that have impacted the consumer electronics industry worldwide, Zepp and Amazfit sales remained robust and is one of the fastest growing smartwatch brands distributed by Eros”
Zepp Health ranked No.1 by shipments for adult smartwatches in Brazil (40.9%), Russia (28.9%) and Spain (23.5%).” It is ranked No. 2 in Italy, No. 3 in Poland; and No. 4 in Germany, India, Indonesia and Thailand for shipments of adult wearables. And ranked No. 6 in Mexico, US, France and the UK markets.
Sales momentum was driven by their established popular Amazfit Fashion and Lifestyle wearables such as the Amazfit GTR 2 and GTS 2 series of smartwatches and the Outdoor Sports series including the Amazfit T-Rex.
The Amazfit brand has also been raising its profile by expanding its worldwide sponsorship portfolio of adventurous outdoor sports. Celebrating the Amazfit T-Rex Pro release in March 2021, the brand sponsored three challenging competitions that embody the watch’s spirit: Explore Your Instinct. Earlier this year, it announced a partnership with Spartan, the world’s leading endurance sports and wellness brand and Amazfit will activate at a selection of Spartan events across the world this season. Amazfit has also sponsored the ESOK Rally in Eskişehir, Turkey and the All-Russian Zavidovo SUP Challenge – one of the top five SUP competitions globally.
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