ATHLETIC GENESIS MIDSIZE URBAN SUV ‘GENESIS GV70’ MAKES ITS MIDDLE EAST & AFRICA DEBUT

Genesis Middle East & Africa HQs today launched the GV70, its dynamic urban midsize SUV, to Genesis customers throughout the region.

“Genesis has been striving to build an integrated and sincere connection on every aspect directly related to consumers, such as design, product, service, and lifestyle,” said Jay (Jaehoon) Chang, Global Head of the Genesis Brand. “Upon the release of the GV70 today, based on its customer-centric philosophy, Genesis will continue to provide luxurious models that consumers want and that help deliver special memories to their daily lives.”

The GV70 is the first midsize SUV model produced by Genesis and features a Uniquely Athletic SUV design with a strong personality and a driver oriented interior layout that expresses the ‘Beauty of white space’ in its ultimate interpretation, completing a uniquely Genesis luxury experience.

The GV70 offers an optimal driving experience by adopting state-of-the-art technologies including a Fingerprint Authentication System which allows to conveniently set up a customized profile for each user.

The GV70 is available in two types of engine configurations: gasoline 3.5 turbo and gasoline 2.5 turbo, which are both also available in the Sport Package, which exclusively offers features such as the Electronic Limited Slip Differential (e-LSD) system and includes Sport-exclusive wheels to boost its remarkable off-road driving performance.

Exterior design featuring uniquely athletic SUV design

The front of the GV70 reflect Genesis’s brand identity with Crest Grille and two-lined Quad Lamps inspired by Genesis’ signature Wing Emblem. The Quad Lamps are set at the same height as the Crest Grille, which accentuates with and prominent stance.

The Parabolic Line, which begins above the Quad Lamps and runs elegantly along the side of the SUV, creates a dramatic contrast with the muscular rear fenders. The sleek and elegant coupe-like roofline, along with the dropping chrome line of the C-pillar, accentuates the GV70’s unique character.

At the rear, the taillights feature the ultra-thin, two-lined Quad Lamp, while all functional elements are set in the bumper, helping to achieve exceptionally clean, pure forms. The rear also features a number of subtle design details – including a G-Matrix pattern-applied bumper, and a unique vertical shaped muffler, accentuate the GV70’s athletic look.

Driver-oriented Interior Design expresses the ‘Beauty of White Space’

The GV70’s driver-oriented interior features the ultimate interpretation of “Beauty of White Space” inspired from Korean architecture, offering maximum comfort and convenience.

In particular, details inspired by the aerodynamic sections of aircraft wings, visualizes rich volume by applying uniquely elliptical elements as the main interior theme.

The slim air vent and thin chrome line cutting through to the doors surround the driver and amplify the interior’s wide and neat feel. An ergonomic design maximizes driving comfort while minimizing the number of buttons on a center fascia and applying a Liquid Crystal Display (LCD) touch display.

The center console creates a driver-centric layout that helps maximize the GV70’s driver-oriented feel. In addition, the application of the new dial-type Shift By Wire (SBW), which resembles a meticulously refined jewel, creates a delicate balance of simplicity and sophistication.

The colors of the GV70 reflect its energetic, yet refined design, giving customers an extensive range of color combinations, along with various interior materials.

A total of 12 exterior colors will be offered for the GV70, including three new ones: Mauna Red, Barossa Burgundy (metallic) and Barossa Burgundy (matte). The GV70 also offers metallic colors such as Cardiff Green, Uyuni White, Vik Black, Saville Silver and Himalayan Gray. The other available matte colors are Matterhorn White, Melbourne Grey and Brunswick Green.

The GV70 offers a choice of five interior colors, including Obsidian Black Monotone, Obsidian Black/Vanilla Beige Two-tone, Ocean Waves Blue/Pine Grove Green Two-tone, Ocean Waves Blue/Havana Brown Two-tone, and Slate Gray/Velvet Burgundy Two-tone. Sport Package models also offer exclusive colors: Ultramarine Blue Monotone, Obsidian Black Monotone, and Obsidian Black/Seville Red Two-tone.

Strengthening Sporty Emotion with the GV70 Sport Package

The optional Sport Package offers another level of athleticism that further enhances the emotion of the GV70.

The exterior design of the GV70 Sport Package creates a sporty and dynamic image with a strong blackout bezel, the three-dimensional pattern of a dark chrome garnished grille mesh design, an exclusive bumper design, a large circular muffler, a body-colored diffuser, and 21-inch Sport-exclusive wheels. The interior design of the GV70 Sport Package also emphasizes dynamic elements with exclusive interior colors, an exclusive steering wheel, and optional carbon fiber details on the console and door.

Spacious Interior Is Both Practical and Luxurious

The GV70’s interior is optimized to offer passengers a generous amount of space and combines a low seating height to provide a great sense of comfort and dynamic driving environment.

The GV70 heighten the passenger’s comfort through layout optimization. Superior reclining angles, wide leg room, the ventilated rear seat offer rear-seat passengers a comfortable driving experience.

The GV70 features wrapped doors which prevent stains on passengers’ pants when getting in or out of the vehicle and it also lowers the step height and widens the foot access space to allow children to safely get in or out of the car

Powerful Performance and Balanced Driving Befitting a Luxury Midsize SUV

The GV70 offers an optimal driving experience with its powerful performance, fit for a luxury midsize rear-wheel drive SUV, and delivers comfortable driving experiences even when going off-road.

The engine configuration options are a gasoline 2.5 turbo and gasoline 3.5 turbo.

The gasoline 2.5 turbo engine has a maximum output of 304 horsepower (PS), a maximum torque of 43.0 kgf·m, and combined fuel efficiency of 10.7km/l. (※ 2WD, 18-inch wheels)

The gasoline 3.5 turbo engine has a maximum output of 380 horsepower (PS), a maximum torque of 54.0 kgf·m, and combined fuel efficiency of 8.6km/l. (※ AWD, 19-inch wheels)

The gasoline 2.5 turbo and 3.5 turbo engines feature a dual-fuel injection system that uses both the direct injection type of combustion chamber and the Port Fuel Injection type, depending on driving conditions, to offer excellent performance and better fuel-efficiency. The GV70 also improved responsive acceleration by adopting a water-cooler-type intercooler.

The Genesis GV70 applies Launch Control technology. The technology helps manage engine torque and wheelspin at optimum conditions to maximize departure acceleration performance.

The gasoline 3.5 turbo model’s dynamic acceleration performance can reach 100km/h from a standing start in 5.1 seconds. (Data measured by Genesis R&D)

Moreover, a Multi Terrain Control was applied to allow for stable driving performance in various terrestrial circumstances, such as snowy roads, sand, or mud. (* only applied to AWD model)

The GV70 adds new levels of tranquility to riding in a luxury SUV by applying sound insulation glass to its windscreen and windows, and by enhancing the sound absorption/insulation functions of the engine room partition compartment and the double layered floor structure.

Moreover, the application of Active Sound Design, which produces virtual engine sounds based on the driving mode, allows the GV70 to realize a vibrant engine sound.

Furthermore, by applying the Preview Electronic Control Suspension, the suspension can be controlled by information supplied through the front camera and navigation system, providing passengers with an optimal level of comfort in any driving environment.

Securing a Higher Level of Driving Safety Based on the Latest Technologies

Genesis applied a wide range of new technologies to the GV70 that can protect passengers from risks inside and outside of the vehicle.

The GV70 delivers a level of convenience and safety by applying a variety of technologies such as Forward Collision-Avoidance Assist (FCA), Blind-Spot Collision-Avoidance Assist (BCA), Driver Attention Warning (DAW) and Forward Attention Warning (FAW) and etc.

In particular, by incorporating key safety and convenience features such as FCA, BCA, DAW in the basic model, improving its market competitiveness.

Forward Collision-Avoidance Assist (FCA) analyzes potential collisions by helping the driver to stop the vehicle automatically if there is a chance of collision at a crossroad with incoming vehicles from the left or right. It automatically supports evasive steering controls if there is a potential collision with pedestrians on the edge of the road while driving

Blind-Spot Collision-Avoidance Assist (BCA) helps prevent drivers from crashing into cars approaching from the rear when changing lanes or pulling out of a space where they have parallel parked.

Driver Attention Warning (DAW) provides notification to the driver when signs of driver inattentiveness are detected and recommends a rest if needed.

Forward Attention Warning (FAW) draws the driver’s attention with acoustic warning sounds and pop-up notifications if reckless or fatigued driving is detected by a interior camera.

In addition, the GV70 also features Rear Cross-Traffic Collision-Avoidance Assist (RCCA) to ensure optimal safety.

The GV70 is equipped with a total of 8 airbags, including the center-mounted airbag in the front seat, one at the driver’s knee, two at the front, and four on the sides.

Intelligent Car Equipped with Biometric Technology and the Latest Infotainment System

The GV70 creates an optimum driving environment by combining a state-of-the-art infotainment system with the latest connected-car technologies.

If a driver starts the engine using Fingerprint Authentication, the GV70 will automatically adjust various settings to suit their preferences. This includes adjusting the positions of the driver’s seat, steering wheel and head-up-display as well as updating the navigation system’s recent destinations and infotainment sound volume settings. 

Furthermore, the overall level of convenience was greatly improved by strengthening ADAS-associated data and developing sophisticated display functions, including icons that directly indicate the actual locations of the destination and stopover points, indicators visualizing vehicle-to-vehicle distance settings in cruise control, and etc.