President Donald Trump kept a key campaign promise yesterday, using his executive powers on Day 1 of his new administration to halt federal electric vehicle mandates. The Specialty Equipment... Read more
Bridgestone Americas (Bridgestone) today announced it has teamed up with automotive YouTuber and Instagram star Dustin Williams on four custom car builds that will be equipped with and featu... Read more
Oracle Lighting, the market leader in creating high quality lighting products and innovative LED solutions for the automotive aftermarket, is proud to announce it walked away from the 2022 S... Read more
Toyo Tires® is returning to the SEMA Show in Las Vegas on November 1-4. 28 highly anticipated world-debut vehicles and a unique art installation and demonstration will be revealed by the com... Read more
The OPTIMA Ultimate Street Car Invitational (OUSCI) is bringing live, action-packed excitement to the SEMA Show, growing its activation with three of its five segments unfolding during the 5... Read more
A Metairie-based manufacturer was awarded a 2021 Louisiana Lantern Award Wednesday evening. Oracle Lighting, which creates LED solutions for consumers in the automotive, marine, and powerspo... Read more
Following more than 30 years of service to SEMA (Specialty Equipment Market Association), President and CEO Chris Kersting will be stepping down at the end of January 2022 to enjoy retiremen... Read more
SEMA launched a new online education library to provide the automotive aftermarket with easy and affordable year-round access to experts and leaders. From technical details about advanced dr... Read more
Sales of alternative power vehicles, while currently representing just 5% of all U.S. light vehicle sales today, are expected to reach 45% by 2035, according to new SEMA market research. Eig... Read more
SEMA leadership, volunteers, and industry icons will gather in Las Vegas for the 2021 SEMA Installation & Gala on Friday, July 30. The SEMA Installation & Gala is a long-established... Read more
THE ART OF CURATION: ‘THE POWER OF FOUR’
Plaid With Purpose: Jeep® Wrangler 85th Anniversary Edition Brings Heritage Style to Legendary Capability
The beginning of a new era: fully electric BMW M Neue Klasse sets unrivalled high-performance standards.
A Milestone for Human-Vehicle Interaction. BMW Intelligent Personal Assistant Expanded to Include Amazon Alexa + Technology.
GOODYEAR CONTINUES SUPPORT FOR TEAM DE ROOY IN THE 2025 DAKAR RALLY
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