The Goodyear Tire & Rubber Company launches its cutting-edge Tire Pressure Monitoring System (TPMS) in Saudi Arabia. This advanced solution integrates digital technology with Goodyear’s... Read more
Volkswagen Middle East is thrilled to announce a ground-breaking partnership with Al-Ittihad Football Club, one of Saudi Arabia’s most iconic teams. Facilitated by Volkswagen’s authorised de... Read more
The seventh generation of Nissan’s iconic Patrol SUV has taken to the roads – and dunes – of the Kingdom of Saudi Arabia with representatives of the international media enjoying their... Read more
Mercedes-Benz is set to showcase its record-breaking electric mobility masterpiece, the VISION EQXX, at LEAP 2024, a leading global technology event. The event will take place at the Riyadh... Read more
Hyundai Motor Company signed a memorandum of understanding (MOU) with Korea Automotive Technology Institute (KATECH), Air Products Qudra (APQ) and the Saudi Public Transport Company (SAPTCO)... Read more
Lucid Group, Inc. (NASDAQ: LCID), setting new standards for the luxury electric experience with the Lucid Air, winner of the 2023 World Luxury Car Award, has officially opened the first-ever... Read more
MG Motor has announced the appointment of Jiad Modern Motors, a Mohamed Yousuf Naghi Company, as the brand’s new and official distributor in Saudi Arabia. Effective immediately, the appointm... Read more
Audi Saudi Arabia introduces an exclusive, limited-edition series of its luxury Sedan and SUV derivatives. To celebrate 93 years of the unification and patriotism of Saudi Arabia, the brand... Read more
Bentley Motors has launched the second edition of its Extraordinary Women initiative, a global mentoring programme aimed at inspiring and nurturing the next generation of female leaders. The... Read more
Siemens agreed to supply Electromin, the e-Mobility unit of Saudi Arabia’s lubricants and automotive services company Petromin, with electric vehicle (EV) chargers for its planned developmen... Read more
From Steering Wheels to Screens: How In-Car Technology Is Reshaping the Middle East’s Automotive Experience
FERRARI LUCE: REVEALING INTERIOR & INTERFACE DESIGN – AND THE NAME THAT LAUNCHES A NEW SEGMENT FOR FERRARI
Family-First Mobility: How Chery UAE is Enhancing Safety on UAE Roads
SUPERSPORTS DEBUTS IN DUBAI FOR ‘FULL SEND’ PREMIERE
Where the World Stops and the Drive Begins
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